Advertising Copy Service

Ad copy that perfectly captures the details of a service or product …

The aim of ad copy is to solicit action or reaction from a website visitor. Get the reaction you desire with ad copy created by Connotations! Let's chat ...

Some will argue that any exposure is good exposure; however, if the people exposed to your company have no interest in what you offer, you can hardly expect views to convert into buys. This is where ad copy and an advertising copy service comes into play.

Advert writing is at the heart of every successful business, delivering your message across the internet and drawing attention to your brand, products, and services. Targeted advertising is slightly different and focusses not on the wider internet-using public, but on the people that matter most – those with an active interest in your brand. Producing an advertisement that gets views is one thing; producing one that sells is something completely different. As a advertising copy service, Connotations delivers both – working with you to create advert copy that not only increases traffic to your website, but also benefits your bottom line in the process.

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Producing an advertisement that gets views is one thing; producing one that sells is something completely different.

An advertising copy service can help, and a quality targeted advertisement from Connotations will do several things: 

  • appeal to your target audience
  • talk to readers in a language they understand
  • generate interest in your brand
  • engage and engross the reader
  • convince the reader to act on a call-to-action.

Our team of professional advert writers know exactly how to construct a targeted advertisement that clearly describes the benefits of your product or service to the reader or your website visitor, giving them that push in the right direction.

You already have the business model and the audience in place, all you need is that small incentive to encourage them to invest. The Connotations advertising copy service can provide you with the incentive you need. Make sure you hire an advertising copywriter that knows what is needed for the task at hand. Connotations can provide that advert writing expertise.

If you would like to order ad copy, or would otherwise like to find out more about our Advertising Copy Service, drop us a line by filling out the form below and hitting 'submit'. If you'd like a call-back, just leave your phone number in the required box. We typically reply to all communication within a couple of hours or so during business hours.

   
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Advertising Copy – Because Your Business Will Not Sell Itself

When it comes to selling, there is no more powerful tool than the written word. While other forms of media (images, video, infographics, etc.) offer great benefits in their own right, nothing can engage, captivate and stir up emotion quite like writing. Newspapers prove this every day in the headlines that they write. Those few carefully chosen words on the front of a publication serve as the attention grabber, the deal-maker – the powerful copy that convinces you to purchase that particular paper over all others on the shelf.

Words sell and great advertising copy has been the foundation for many successful companies. The message you show the world has one goal: to make you money. Every word must count. Whether it’s three words or three thousand words, every piece of text must be calculated, targeted, and delivered in a way that attracts readers and turns them into buyers.

Words sell and great ad copy has been the foundation for many successful companies Click To TweetGreat advertising copy is a subtle seller. You do not feel as if you are being sold something when you’re reading it, but you know that, for whatever reason, your life is going to be better off for having purchased that particular product or service.

Take a look around you. How many of the things that you own were purchased because of something you read? Advertising copy has worked its magic, probably without you ever noticing.

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Get your ad copy written by the experts at Connotations' advertising copy service. Contact us for a quote.

David Ogilvy, the man widely regarded as ‘The Father of Advertising’, helped dozens of companies make millions of dollars and is perhaps the greatest example of an advertising copywriter what ad copy can achieve when done well.

At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.

That headline alone, helped put Rolls-Royce on the map and became the best-known piece of ad copy ever written for an automobile advert. It also worked as the attention grabber that encouraged people to read the subheading:

What makes Rolls-Royce the best car in the world? ‘There is really no magic about it – it is merely patient attention to detail,’ says an eminent Rolls-Royce engineer.

And the body, which included the following information on features:

  • “At 60 miles an hour the loudest noise comes from the electric clock” reports the Technical Editor of THE MOTOR. Three mufflers tune out sound frequencies – acoustically.
  • The car has power steering, power brakes, and automatic gearshift. It is very easy to drive and to park. No chauffeur required.
  • The finished car spends a week in the final test-shop, being fine-tuned. Here it is subjected to 98 separate ordeals. For example, the engineers use a stethoscope to listen for axle-whine.
  • The Rolls-Royce radiator has never changed, except that when Sir Henry Royce died in 1933, the monogram RR was changed from red to black.
  • By moving a switch on the steering column, you can adjust the shock absorbers to suit road conditions.
  • A picnic table, veneered in French walnut, slides out from under the dash. Two more swing out behind the front seats.
  • You can get such optional extras as an Espresso coffee-making machine, a dictating machine, a bed, hot and cold water for washing, an electric razor, or a telephone.

This copy not only serves to convince the reader that their life would be better off with a Rolls Royce in it but it anticipates and addresses all of the questions that might arise – eliminating any reservations and ushering them gently towards a call to action.

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Words sell and great advertising copy has been the foundation for many a successful company.

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Take this little gem from Tesco to promote their range of Granny Smith apples:

Granny Smiths.

What’s the difference between ours and our competitors?

Not much really.

They’re the same quality as Waitrose.

And the same price as Asda.

Waitrose is well known as a premium supermarket and Asda is well known for cheap prices. Without any kind of hard sell, Tesco positioned itself as the place to go for value-for-money apples. Short, sweet, and incredibly effective.

There are thousands of examples of great advertising copywriting all around us that influence our lives every day. In order to truly realise your potential online, you need to promote your brand with words – become an influencer.

Why You Need an Advertising Copy Service

Image, it seems, means everything these days. We all want to look our best all the time, presenting ourselves in the smartest way possible in order to create that all-important good first impression.

Unfortunately, looking good will only get you so far. Having the best products on the most beautiful website is not going to get you anywhere if they cannot be found. Moreover, they can only be found if the public have a reason to want to find them.

That is why you need advertising copy from a great advertising copy service.

To grab the attention of a reader and convince them to take a closer look at your brand, and not only this – but to convince them to invest in what you have to offer as well.

Imagine that you are launching a brand new product. Do you ever wonder how you are going to persuade people to buy it?

That’s what great ad copy does.

A fabulous advertising copywriter will use words to turn a product that no one has heard of into a must-have by accentuating its features and benefits, dispelling any fears, and leaving the reader with the belief that what you are offering is better to what your competitors are offering.

Good advertising copywriters have an understanding of how to write using certain words in a way that get results. Consumers need to be engaged and engrossed; no jargon, no false promises – just helpful information delivered in a language that they understand.

The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her. – David Ogilvy

Bad ad copy confuses, irritates, and bores the reader, impacting directly and negatively on a consumer’s perception and, at the same time, harming your image.

Good ad copy does the exact opposite, letting the reader know that your image is one they can trust, relate to, and invest in.

 

Connotations’ advertising copy service has years of experience in producing unique and compelling copy for websites and advertising. We know how to promote your brand in a way that resonates with consumers, delivering clean, clear, and hard-hitting copy that showcases your business in the best possible light.

Contact us today for the advertising copy your company deserves.

FAQs

What is the difference between copywriting and other forms of content writing?

Copy is a specific kind of content that tends to be directly related to sales. It could be anything from short product descriptions to advertising slogans. Blogs, articles and other similar forms of content are longer and more informational in nature.

The differences between copywriting and other forms of content suggest that good copywriters know how to be effective despite using fewer words to get their message across. Having said that, it is entirely possible for a writer to be equally skilled in numerous content creation disciplines. Being a good copywriter does not necessarily exclude a writer from being a good blog or article writer as well.

Do copywriters have extensive knowledge of the topics they write about?

The answer to this question depends on the writers themselves. While it is possible that some copywriters working in a niche industry are experts in the products and services related to that industry, most copywriters are more generic in their scope. That’s not a bad thing, though.

Copywriters produce effective copy using information provided by the client combined with the research they do themselves. The reality is that copywriters don’t have to be experts in a particular industry in order to write effective copy for products and services. They just need to know what is most important to the target audience. The client provides that information.

Are word counts an important consideration for copywriting?

Whenever we are asked whether the word count is important for copywriting, we have to say both ‘yes’ and ‘no’. Allow us to explain.

Word count is important in as much as it affects reader response. For example, you might be shopping for a particular product on a retail website. You may have no time or desire to read a description that is 500-600 words long. You want a short but accurate description that tells you what you need to know with as little reading is necessary. Copywriters have to tailor website copy according to the audience being targeted and the purpose of the copy itself.

On the other hand, word count is not important for SEO purposes. Since copy is designed to be short, targeted and sales-orientated, search engine algorithms are not necessarily interested in length. More important is that the copy is relevant, concise, descriptive and not misleading.

Do you teach clients how to write effective copy?

From time to time, we may write blog posts that talk about some of the most important aspects of copywriting but, as a general rule, we don’t provide instruction to clients. Connotations functions as a content producer rather than a consultant or training company.

It is our position that we excel at copywriting and other forms of content creation because that’s what we specialise in. Our clients specialise in their own products and services as well. Therefore, it makes sense for them to leave content creation to us rather than getting bogged down having to create content in-house. In the end, allowing us to handle copywriting and other content creation achieves better results at a lower long-term cost.

What is the turnaround time for advertising copy?

Advertising copy has a relatively quick turnaround time due to the nature of the work. However, every job must be quoted on its own merits. A job requiring half-a-dozen short product descriptions of no more than 200-300 words apiece can be completed very quickly while a more complex job requiring thousands of words will take more time.

We recommend ordering advertising copy as early as possible. The more time we have to work with, the more easily we will be able to fit your project into our ongoing schedule. If you do have a rush job, please do not hesitate to contact us. We will do whatever we can to fit it in as quickly as possible.

Can you write ad copy for any product or service?

Our expert writers can create advertising copy for virtually any product or service. We may need to ask for some details in order to fully understand what is being promoted, but creating effective, workable copy is not a problem. We do request that any information provided by the client about their products is accurate.

We currently produce advertising copy for a number of clients operating retail businesses with online access. We cover everything from furniture to skincare products to supplies used in the transport industry. If you need to sell it, we can create advertising copy for it.

How can I tell if ad copy is effective?

The effectiveness of ad copy is determined by the goals you have set for it. If the goal was simply to provide an accurate product description, you could consider it successful as long as you are selling the product without a lot of questions from buyers. If the goal is to actually trigger sales, raw numbers will tell you whether the copy is effective or not. Please bear in mind that there are numerous things that can influence the effectiveness of ad copy above and beyond the copy itself. Ad copy is only one small part of a much broader presentation.

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