How Has B2B Copywriting Changed Over the Years?

How Has B2B Copywriting Changed Over the Years?

Both copywriting and marketing are fluid practices that change over time. A good example is B2B copywriting. How has B2B copywriting changed over the years? It has changed in very tangible ways since the introduction of the internet as a public network. Even in the...
How to Monetise Ebook Writing

How to Monetise Ebook Writing

The introduction of the ebook took the professional and often complicated task of publishing and put it into the hands of average people who know how to write. It has been both good and bad. On the good side, there is no shortage of talented writers who have learned...
How Do Blog Writers Charge for Their Services?

How Do Blog Writers Charge for Their Services?

Can you make a living writing blog posts? Absolutely. Is it easy? No. Like most other internet-based businesses, blog writing was a cash cow when people first started doing it back in the late 1990s. That cash cow gradually began losing weight with every new blogger...
The Value of a Creative Copywriter: Priceless

The Value of a Creative Copywriter: Priceless

Our business is one of stringing words and phrases together to create content for a variety of media. Using a liberal definition, just about all the content we create could be considered copywriting. We generate written copy designed to encourage readers to take some...
The History of the Case Study – And Why It’s Important

The History of the Case Study – And Why It’s Important

The modern case study is a pretty powerful weapon in the arsenal of SEO-rich online content. More companies are realising the power of the case study for establishing authority in their specific field and improving their online reputations. Yet there are also those...
Content Marketing Outlook for 2017

Content Marketing Outlook for 2017

Content marketing has played an ever-greater role in business promotion since the turn of the 21st  century. Thanks to mobility and nearly universal internet access on a global scale, companies of all sizes have come to realise that they need to take advantage of...

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