Our Latest Blog Posts

What Is the Proper White Paper Format?

Do white paper writing companies use a specific format? This is a question we hear all the time. Clients ask because white papers are not something most of us are familiar with. That's why we offer white paper writing services. A well-written white paper is a very...

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Why Use Press Releases to Market Your Business?

Connotations offers a professional press release writing service that can help boost the exposure of your business. As such, we frequently field questions from clients wanting to know why they should be using press releases. The point of this blog post is to answer...

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Where Are the Best Places to Publish SEO Articles?

You have contracted with Connotations for a series of SEO articles. We have delivered those articles to your satisfaction; now it's time to put them to work. Do you know how? More importantly, do you know where to publish SEO articles so as to maximise their...

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How Has B2B Copywriting Changed Over the Years?

Both copywriting and marketing are fluid practices that change over time. A good example is B2B copywriting. How has B2B copywriting changed over the years? It has changed in very tangible ways since the introduction of the internet as a public network. Even in the...

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How to Monetise Ebook Writing

The introduction of the ebook took the professional and often complicated task of publishing and put it into the hands of average people who know how to write. It has been both good and bad. On the good side, there is no shortage of talented writers who have learned...

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How Do Blog Writers Charge for Their Services?

Can you make a living writing blog posts? Absolutely. Is it easy? No. Like most other internet-based businesses, blog writing was a cash cow when people first started doing it back in the late 1990s. That cash cow gradually began losing weight with every new blogger...

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The Value of a Creative Copywriter: Priceless

Our business is one of stringing words and phrases together to create content for a variety of media. Using a liberal definition, just about all the content we create could be considered copywriting. We generate written copy designed to encourage readers to take some...

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The History of the Case Study – And Why It’s Important

The modern case study is a pretty powerful weapon in the arsenal of SEO-rich online content. More companies are realising the power of the case study for establishing authority in their specific field and improving their online reputations. Yet there are also those...

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Content Marketing Outlook for 2017

Content marketing has played an ever-greater role in business promotion since the turn of the 21st  century. Thanks to mobility and nearly universal internet access on a global scale, companies of all sizes have come to realise that they need to take advantage of...

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The 2 Things that Make a Killer White Paper

Connotations offers a white paper writing service along with numerous other kinds of content creation for B2B and B2C clients. White papers are relatively new as online marketing tools despite having been around for decades, so it is not unusual for people to...

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