One of the services we offer at Connotations is complete ebook writing. You give us a topic along with any specific information you want to be included, and we handle the rest. An ebook is one of a small number of digital content tools that offers long-term benefits for business. Keep reading to learn more.
The Purpose of an eBook
If you’ve never put together an ebook before, you may wonder why anyone would do so. The idea is to create a comprehensive document that addresses a particular topic, question, or product/service your customers frequently ask about. The ebook is similar to a company blog in that it speaks directly to customers about something that is important to them. But unlike a blog, the ebook is as long and comprehensive as it needs to be to fully develop the topic at hand.
eBooks Improve Long-Term Prospects
The major difference between an ebook and other kinds of digital content is the strategy behind it. Your blog posts and informational articles have short-term goals attached. The ebook is more long-term. It is designed to be a document that is useful for years to come. When employed correctly, ebook writing offers the following benefits for long-term business success:
More Traffic to the Company Website
Most content creation has, at its core, the mission of driving more traffic to a company’s website. eBooks excel in this regard. One way to look at ebook writing is to consider it a conglomeration of a number of blog posts further enhanced by additional information and data. Within the content itself will be keywords and phrases that can have a strong impact on SEO performance. But it goes further than that.
eBook writing focuses on one particular topic that will be developed as fully as possible. As such, the finished product is something customers will refer to on multiple occasions. Every time a customer returns to the company’s website to retrieve that information, they are helping to increase traffic. More traffic improves SEO results.
Better Online Reputation
Every SEO expert knows how important online reputation is. If a company’s reputation is good, the major search engines will reward that reputation. The opposite is also true. Few things do as much to boost reputation in the long term as a solid ebook. An ebook with straightforward, relevant, and accurate information establishes the company as an expert on the topic addressed. The company’s online reputation will reflect that expert reputation.
Lead Generation Benefits
Presenting an ebook to website visitors is a good way to solicit leads. For example, you could make your ebook freely available to anyone who supplies a bit of personal information – like name and e-mail address. That information can be used to pursue new clients who have demonstrated an interest in the topic covered by the book.
Content Recycling Benefits
Content based on blog posts and informational articles can be the most valuable content on earth, but it loses its SEO value over time. eBook writing makes it possible to recycle that content so its inherent value is not lost. Content recycling is a common practice among content writing companies that also produce blogs and informational articles for their clients.
This is not to say that the ebook has to be comprised of recycled content, but it can if you want it to be. Or you could enlist your writer to combine recycled content with fresh content for more complete topic development.
We Do eBook Writing
Connotations is a content creation company offering ebook writing alongside an extensive list of additional services. Our writers can develop your topic to whatever extent you feel is necessary. eBooks can be as short as a few thousand words or tens of thousands of words in length. It is entirely up to you.
If you have never considered an ebook for your business before, we encourage you to think about it. eBooks can improve the long-term prospects of your business by helping to improve your online reputation and giving your customers a reliable source of information they can return to time and again.