Can You Help Me Create an Ebook for My Business?

The introduction of the ebook is one of the most exciting developments in publishing since the invention of automated bookbinding machines. Ebook publishing makes it possible for anyone to create and release a book without having to invest thousands of pounds in a...

How Can a Blog Help My Business?

One of the services we offer at Connotations is a blog writing service. We offer it because we know that daily blog posting can help our customers grow their businesses. How so? Well there are a number of practical ways. First and foremost, search engines look...

Are Brochures Still Effective for Marketing?

The rapid development of the internet as a marketing tool has caused the modern business marketer to shift strategies for reaching new customers. However, that does not mean that all of the old ways of marketing, including printed brochures, are dead and buried....

How Important Is A Call To Action In Web Writing?

The call to action is an important SEO tool used for the purposes of conversion optimisation. If you are not familiar with the term, conversion optimisation is the practice of encouraging casual website visitors to become paying customers. That is exactly what the...

What is a Keyword and Why is it Important?

SEO experts often talk of keywords and their placement within text. They do so with good reason. Keywords are the bait that writers and SEO developers use to attract search engines. The better the bait, the more successful the expedition. A good keyword is one that is...

What Sorts of SEO Practices Does Connotations Employ?

We are asked all the time about the SEO practices we employ in our content creation. Our clients want to know because using certain black hat practices can cause a website to run afoul of Google and the other search engines. Right from the start, we want to say that...

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