Our Blog

Here at Connotations, we like to say that articles are our thing. We appreciate every opportunity to write articles because we know they do so much for clients. But do not confuse articles with blog posts. Both are written content, to be sure. But articles are...

Is your company a business-to-business (B2B) enterprise? If so, how do you go about marketing your products or services to customers? You have options, one of which is the case study. The case study represents a way to make a case for your business as being a better...

Marketing is at the core of every successful business. And these days, most marketing is done digitally. Our company exists to provide a number of content creation services designed to fuel our clients digital marketing efforts. Newsletter writing is among them....

It has been said that anyone can write a blog post or informational article. That is pretty much true. Anyone capable of connecting words together can create sentences and paragraphs that ultimately constitute a post. Is the same true for ad copy? Technically, yes....

It is hard to imagine any other marketing channel with the potential reach social media offers. People all over the world utilise social media on a regular basis. They routinely engage with platforms like Facebook, Twitter, Snapchat, Instagram, and TikTok. It seems...