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CTR: What is It and How to Increase It

You might have seen this abbreviation being used on a multitude of business marketing blogs and never known what it really meant. CTR stands for click-through rate. It is the ratio of users that click through to a link to the total number of users who view the page....

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How Great Content Wins Customers

To understand how great content will make social media work for your business, consider the classic story of US ad agency owner Max Hart and his advertising manager George L Dyer. They were discussing how long the copy in advertisements should be and Dyer said, “I bet...

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How to Hit the Content ‘Sweet Spot’

Trying to think of new and engaging content can be tough. After all, there are only so many ways you can tell your journey, differentiate yourself from everyone else, and attract a new audience without getting lost among all the other words, opinions, and expressions...

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