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Why Have Podcasts Become So Popular in Today’s Marketing Landscape?
Podcasts have been steadily increasing in use and popularity for the last decade or so. People have their favourite ones that they tune into religiously to avoid missing an episode. Around one in eight people listen to podcasts in the UK, almost ten million people....
Beauty & The Geek: The B2B Content Marketing Dilemma
In every digital marketing team, a war is brewing. Content writers spend hours researching and writing insightful content. They aim to create engaging, fun and useful content that will build relationships and offer customers more value. Then the SEO team step in. They...
How To Add The Personal Touch To Your Business Blog Posts
As the world gets steadily crazier, consumers are holding the brands and businesses they buy from to even higher standards than before. Brands need to provide not only products and services to their clients, but also offer them resources and support. It can be a...
Adapting Your B2B Content Marketing Strategy Post Lockdown
If there is one skill a business should have, it’s the ability to adapt...and adapt quickly. With the Coronavirus pandemic forcing companies to do things differently, adaptation isn't a choice anymore. One of the first things that businesses have needed to adapt,...
How to Create Engaging Evergreen Content that Stays Relevant
Blogging is an essential marketing tool – we already know that. The question has become, how do we create content that will help our businesses grow exponentially? There are two schools of thought when it comes to writing attention-grabbing articles. The first is to...
How Affiliate Marketing is Rivalling Traditional Wholesale Business
Anyone doing business will already be aware of the importance of marketing in getting their product or service to their clients. It is not enough for businesses to just remain productive in Making their products alone as the potential customers will be unaware of...
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