How to Write an SEO-Strong Article Every Single Time

How to Write an SEO-Strong Article Every Single Time

Article writing is a key strategy for keeping a website relevant to both search engines and internet users. To that end, experts recommend learning how to craft articles that are SEO friendly. Here at Connotations, we would rather put together articles that are...
Creative Copywriting Works Best When It Inspires

Creative Copywriting Works Best When It Inspires

The word ‘copy’ tends to denote duplication. When you copy something, you make something new that is nearly identical to the original. So it’s ironic that, in the copywriting world, copying someone else’s work can get you in trouble....
Making a Case for Marketing with White Papers

Making a Case for Marketing with White Papers

Mention digital marketing to the average business owner and the last thing they are likely to think about is a white paper. Business owners tend to think of digital marketing in terms of SEO, paid advertising, content marketing, etc. White papers are kept on the back...
Press Releases: Use Them Sparingly, But Still Use Them

Press Releases: Use Them Sparingly, But Still Use Them

If you had to choose the most effective avenue for digital marketing, what would be your choice? Perhaps you think content marketing is where it’s at. Maybe you are into SEO and PPC advertising. But what about press releases? They may not be the most popular...
How to Market with an Ebook: Our Top 6 Tips

How to Market with an Ebook: Our Top 6 Tips

Ebooks were the hottest trend in digital marketing seven or eight years ago. They aren’t talked about as much these days, thanks to all the emphasis put on social media and content marketing. But marketing with an ebook is still possible. Not only that, but a...

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