The Top 5 Reasons to Emphasise Strong Written Content

The Top 5 Reasons to Emphasise Strong Written Content

Modern websites are a combination of text, graphics, and videos. We seem to have shifted more to visual content in recent years, perhaps due to the prevalence of social media and sites like YouTube and Vimeo. Still, written content is as important as it has ever been....
How to Use Voice Search to Your SEO Advantage

How to Use Voice Search to Your SEO Advantage

Have you ever seen someone speaking to his phone rather than typing in search terms? If so, you have observed that person using what is known in our industry as ‘voice search’. This method of searching is becoming increasingly more common in today’s...

How Great Content Wins Customers

To understand how great content will make social media work for your business, consider the classic story of US ad agency owner Max Hart and his advertising manager George L Dyer. They were discussing how long the copy in advertisements should be and Dyer said, “I bet...

How to Hit the Content ‘Sweet Spot’

Trying to think of new and engaging content can be tough. After all, there are only so many ways you can tell your journey, differentiate yourself from everyone else, and attract a new audience without getting lost among all the other words, opinions, and expressions...

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