FOR IMMEDIATE RELEASE
Connotations to Launch ‘New’ Press Release Writing Service
(Kirkcaldy, Fife) 15/10/16 – Connotations, an online content creation company based in Fife, has recently announced plans to launch a ‘new and improved’ press release writing service. The launch is intended to coincide with a broader effort to redefine the firm’s services and pricing structures.
Connotations has already been offering press release writing services for a number of years. However, the firm’s founder and managing director, Anthony Carter, has decided his company needs to put a greater emphasis on press release writing moving forward. He says that implementing this greater focus requires a number of systemic changes, including how the company approaches marketing and pricing.
At the heart of the new service is a growing demand for high-quality press releases among customers. Press releases can be used both for informational purposes and to strengthen a company’s SEO performance. More and more companies are using press releases due to these being so beneficial on so many levels.
“As you know, we have been offering press releases for quite some time,” Carter said. “The reason for refocusing our efforts on providing a better press release service is directly related to keyword rankings. Simply put, customers are searching online for companies capable of producing high-quality press releases; we aim to aggressively pursue that customer base.”
Connotations writers will continue to follow industry standards for high-quality press release writing. This includes providing clear, effective communication of the information presented by clients. All press releases will continue to be created in an SEO-friendly manner, as well. As for the changes, Connotations will be altering the way it approaches word counts and pricing.
According to Carter, press releases will no longer be priced on a per word basis. Rather, the company will charge a flat rate for press releases up to a maximum word count. This will allow writers to concentrate on the quality and SEO value of press releases without having to worry about reaching or exceeding a specific word count.
No official launch date has been given for the new and improved service, primarily because Carter plans to make the transition seamless as it occurs. Having said that, the new word count and pricing structures will be effective in the very near future.
Connotations is an online content creation company established by Anthony Carter in 2011, following six years of work as a freelance writer. With more than 11 years of writing experience, Carter understands the importance of high-quality content for marketing and informational purposes. The entire Connotations team is dedicated to providing the types of content customers need to be successful in their own business endeavours. The company provides press releases, case studies, blogs and informational articles, sales copy, and more. For more information about their new and improved press release writing service, Connotations can be contacted using the information below.