Last Updated on July 10, 2018 by Anthony
Writing blogs is not just for hobbyists any more. If you have a website you want to use as more than just an online business card, you need to consider regular blog posts. Regularly scheduled blog posts:
- Keep your site fresh and relevant
- Show Google that you’re updating
- Keep your loyal customers in the loop
- Provide opportunities to engage in social media
Everyone’s Doing It
SEO experts and digital marketers are constantly singing the praises of regular blogging. Everyone else is doing it, so why aren’t you?
- 53% of marketers consider blogging their top content marketing priority
- 66% of marketers use blogs to drive social media engagement
- 75% of B2B marketers use blogging as opposed to 61% of B2C marketers
- Estimates suggest there will be 31.7 million bloggers by 2020
How It Can Help You
So everybody’s doing it; so what? Here’s what: Regular blogging can be a real boost for not only your website, but also your revenues.
- Websites with a regular blog also have 434% more indexed pages
- 97% of companies with blogs generate more inbound links
- 77% of all internet users regularly read blogs
- 90% of consumers find quality blog content useful
- 82% of consumers report enjoying reading quality content
- 70% of consumers admit to learning about a company through its blogs
Goals for Blogging
Now that you know that everyone else is doing it and blogging can help you, you need to decide on your goals. Among business bloggers:
- 76% want to share their expertise
- 70% do it to gain industry recognition
- 68% blog to attract new clients
Sources:
HubSpot – https://www.hubspot.com/marketing-statistics?
Social Media Examiner – https://www.socialmediaexaminer.com/report/
Impact – https://www.impactbnd.com/blog/blogging-statistics-to-boost-your-strategy
Tech Client – http://www.techclient.com/blogging-statistics/
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