The use of imagery in writing has been important for centuries, which means the question of what is imagery has been around just as long. Imagery is the term given to descriptive language in order to add strength and depth to a piece of writing. When used correctly, imagery can engage the reader and help to create a picture in his or her mind.

What is Imagery and What are the Types of Imagery

When considering the question of what is imagery, you should know that there are different forms of imagery that are all used to engage all the reader’s senses. Visual imagery helps the reader to picture the setting and relates to visual scenes, pictures, and graphics. Olfactory imagery helps the reader to imagine certain smells while auditory imagery engages the sense of hearing with references to specific sounds such as music or noises.

Should You Use Imagery in Content Marketing?

Content marketing is one of the most effective ways to brand your business and get your message out to your target audience. With so much choice in terms of how you use content marketing, you can be as creative as you wish.

For example, you can choose to rely heavily on brochures or leaflets to engage customers, or you can use blogging, case studies or whitepapers to improve your brand visibility. But how much imagery should you use in your content marketing?

In terms of content marketing, imagery can be very powerful. The use of descriptive words however is rarely enough these days. In this world of technology, you need to do more to attract the attention of your target audience. That is why so many businesses have started to add images to their text.

Reasons to Use Images with Your Written Content

When trying to get your point across to your website visitors, you will want to attract their attention and research has shown that people tend to prefer reading text if it is broken up with images. Photos and videos can capture the imagination of your reader, and if you use them correctly, the individual will usually go on to read the text associated with the image.

Furthermore, with social media becoming ever more important in terms of marketing, visual imagery is key to success. If you hope to get your visitors engaged in whatever it is you are doing and which would benefit from a sharing response, imagery is the way to go.

Take Twitter, for instance; tweets that are accompanied by images get more clicks, more retweets, and more likes than those with text alone. And another thing to bear in mind is the fact that website visitors tend to retain information better when images are involved. This is what makes infographics so popular.

It is generally accepted that people tend to remember only ten per cent of what they hear, twenty per cent of what they read, but eighty per cent of what they see.

The Best Ways to Use Images Within Your Content

When creating content, in whatever form this happens to be, it is beneficial to use images. For blog posts, you can add photos, but when it comes to getting your message out, infographics and videos are very powerful visual elements.

At the end of the day, a visual component of some form should be included in all your written content as it can help to engage the reader and make your content more powerful.

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