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Actually, our service is intended for both. Connotations doesn’t print newsletters per se, we create the content that makes up the text portion of a client’s newsletter. How the client chooses to present the information is entirely up to them.

Given that digital newsletters are the more popular format these days, most of our clients simply take the content we produce and release it as a digital document via e-mail or website download. In these kinds of cases, we can format the document in any way the client pleases. Clients who prefer printed newsletters take the content we create, lay it out in their preferred format, and then either print it in-house or take it to an outside printer.

Connotations is more than happy to produce newsletters based on any schedule the client desires. If you need a monthly newsletter to send out to your e-mail list, we can generate the content to be delivered on a specific date. If you’re looking for something weekly, just let us know what day of the week you want delivery and we will give your newsletter a permanent slot in our schedule.

Please bear in mind that scheduled newsletters are subject to deadlines on both your and our end. If there is information you intend for your next newsletter that we don’t have, we need that information with enough lead time to do the job. Waiting until the day before the deadline to make changes or add additional information makes it more difficult for us to complete the job on time.

There are lots of ways to reach customers or supporters in the internet age. Blog posts, informational articles, social media blasts, etc. all have their appropriate uses. As for the newsletter, it is a unique way of keeping people informed of what your organisation is doing so that they feel like they are actually part of your organisation.

Newsletters are intended to express company news. For example, your company might promote a low-level supervisor or bring on a new hire. This is information your customers may want to know. Newsletters can cover everything from plans for future promotions to expansion goals. They can be sent out as frequently as your organisation desires as well. It’s simply a matter of thinking about what your customers would like to know and how often they would want to be updated.

Newsletter writing is one area in which our contribution is limited entirely to presenting ideas via high-quality writing. We might be able to come up with topics and titles for blog posts and articles, but newsletters are different. Our writing for newsletters is akin to what a newspaper journalist does. We simply report the information our clients provide.

In most cases, our clients send us a brief amount of information we then expand on. We might receive a series of bullet points outlining future company events we then turned into several paragraphs of text. We might also be given a topic covering something important to the client and then asked to create an essay on the topic. In short, the client always dictates the information to be included in the newsletter.

The answer to this question is both ‘yes’ and ‘no’. Minimum and maximum length are important from the standpoint of effectively reaching your readers. Keep in mind that the modern attention span is comparatively short when you consider how much reading people used to do just a generation or two ago. A newsletter that’s too long may find its way into the waste bin because readers simply don’t have the time or attention span to read it through. By the same token, your newsletter has to be long enough to convey the information you want to get out. One that’s too short will be ineffective.

As far as the ‘no’ aspect is concerned, the length of your newsletter will not have any bearing on what we produce. We can make your newsletter as long or short as you want. You need only give us the ideas and information you want to convey, and we will put it together for you. If you would prefer shorter newsletters sent out more frequently, that’s fine. It’s also just fine to go longer and less frequent.

Yes and no. It is possible that any newsletters you send out will wind up in the spam or deleted items folders of your recipients’ email clients due to their spam filters. But this isn’t necessarily because you’re sending out a newsletter. If electronic newsletters were automatically considered spam, there would be no point in writing them.

Spam filters are intended to catch unwanted e-mail by looking for specific words, phrases and embedded HTML code. Filters are usually based on parameters established by known spam senders across the digital universe. One way you can avoid your newsletters winding up as spam is to create a designated e-mail list through your web hosting provider. Such lists add legitimacy to everything you send. They also reduce the likelihood that newsletters will be considered spam.

Being that the point of a newsletter is to keep customers informed of what is going on in your company, the best topics are those that reflect things relevant to how your company interacts with them. For example, the fact that your management team has established a relationship with a new supplier whose products will be made available to customers is definitely newsworthy. If someone within your company is promoted, that would also be a good topic for your next newsletter. You are basically looking for things about your company or your industry that tell your customers what’s going on. Topics should be things that will keep them interested in your company.