Article Writing Services
When it comes to your promotional articles, only trust the best - allow Connotations to create your content! Let's chat ...
If you have a product or service that you wish to promote online then our article writing services may be the way to get the message out.
A good promotional article lets people know, in clear and concise terms, who you are as a business or entity and what service or product have to offer. However, in order for such copy to reach a mass audience, it not only needs to be written in such a way that it excites and enthuses the human reader, but also appeals directly to search engines – letting these know that your business, product, or service is important. This is where article writing services from Connotations can help.
We specialise in promotional articles and know exactly how to deliver copy that appeals to your target audience
Promoting Your Product, Promoting You – Our Article Writing Services
At Connotations, we specialise in promotional articles and know exactly how to deliver copy that appeals to your target audience and beyond, increasing traffic to your website and, ultimately, benefiting your bottom line.
To be successful, a promotional article needs to do two things: promote the product or service, and promote you or your business. It is the latter that set our article writing services apart from competitors.
Whereas most article writing services tend to focus on what it is you wish to promote, we go the extra mile to ensure you and your business are placed firmly in the consciousness of the reader. Why do we do this? Because that is what the reader wants.
While the product or service on show is the bait used to grab attention, readers ultimately want to know that they are investing their time and their money in a service they can trust. We get results by telling the audience that not only do you have the best product or service on the market, but you are also the best company or entity to provide it.
Through an understanding of your offerings and objectives, as well as comprehensive research into your target market, our article writing services are able to deliver promotional articles in a highly-structured manner that:
- appeal to both new and existing audiences
- focus on the benefits of your products, services, and business
- are well-researched and engrossing for the reader
- increase your online reputation
- deliver a call-to-action.
Our skilled team of professional writers can also harness the power of search engine optimisation (SEO), utilising keywords, titles, and sub-headings, to ensure your promotional articles reach audiences everywhere; this is what makes us one of the best article writing services around.
Promotional articles can be one of the most powerful tools in a marketing arsenal; let Connotations’ article writing services help spread your message.
If you would like to order an article, or would otherwise like to find out more about our Article Writing Services, drop us a line by filling out the form below and hitting ‘submit’. If you’d like a call-back, just leave your phone number in the required box. We typically reply to all communication within a couple of hours or so during business hours.
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Article Writing – The Key to Business Success
Success online is the culmination of several things: a good product, a user-friendly website, hard-hitting content, and savvy marketing. The influence of one of these things, however, is greater than the rest in determining just how many of your goals you ultimately achieve – this is, of course, content.
The term ‘content’ these days is a broad one covering everything from videos to infographics, but it will forever be synonymous with the written word. Despite the growing impact of YouTube and the various studies that show how effective visuals can be as part of a content marketing strategy, the strength of your writing remains the yardstick of your success. Write well and the rewards will come.
Write and Write Well
Online business is a crowded marketplace and getting your voice heard is tough; there is always someone similar to you, selling exactly what you sell, trying hard to shout louder than you shout. To build an audience, earn respect, and establish yourself as the market leader, you need to make people listen. How do you do this? By writing and writing well.
If you have something interesting to say that demands attention, people will listen. Good article writing demands attention by teaching, solving the problems of readers, and arming them with information.
Articles build reputation and promote authority. They keep people coming back for more, marketing themselves and your website through their brilliance alone. The benefit of a well-written piece of content then filters through to other areas of your business, creating relationships that increase subscriber numbers, bolstering SEO, and generating leads.
Get your articles written by the experts at Connotations. Contact us for a quote.
The Fundamentals of Great Article Writing
Article writing for the web has been around since before content marketing was even known as a concept, but only in the last few years has the quality of articles mattered.
Before 2011 (when Google changed the game with the release of its Panda search algorithm update), article writing was a messy business dogged by underhand tactics. Articles were, as today, a fantastic marketing tool, but one with little or no regard for user experience. Back in the day, keywords and backlinks were the way to reach the top of the Google mountain – the more of them that could be crammed into a 500-word piece, the better. The result was an internet full of gibberish-based fluff and search engines with pages of results but nothing of use.
Thankfully, firstly with Panda, and then with Penguin and Hummingbird, Google has placed emphasis on the user and weeded out all of the bad stuff. Search engines now have strict quality standards and anything seen as trying to manipulate them is ‘punished’. Article writing services today must put the needs of the user ahead of the search engine; this requires several elements:
- Originality – Copying will crush your bottom line. Original articles should be written in a unique way with fresh ideas.
- Accuracy – Facts and stats make for great content, but only if these are accurate and sourced from reputable outlets. Write something that turns out to be inaccurate and you can wave goodbye to your reputation.
- Engagement – A well-written, thought-provoking article will have readers hanging onto every word; it will leave them feeling enthused and eager for more. Engaging an audience starts from the headline, builds with a promising introduction, and finishes by allowing the user to reflect on their newly acquired information.
- Conciseness – Articles are defined by their quality, which means there is no place for fluff. Word counts do not matter. What matters is concise, to-the-point content that is brimming with information.
- Answers – People ask questions, articles give answers. In order to satisfy the reader, an article must provide answers fast, with easily digestible content that can be scanned as well as read.
- Call to Action – Great articles provide the reader with a sense of how best to act upon the information they now possess without degrading them or insulting their intelligence. And what is the best way to apply this information? By investing in your products or services.
- SEO – An article should never be written purely for SEO, but appealing to search engines is still important. Well-placed targeted keywords and quality backlinks from credible sources will enhance the appeal of an article and improve search ranking.
- Regularity – Never rest on your laurels. One good article alone is not enough to base an entire reputation on. You must capitalise on the success of an article with a stream of content that further enhances your authority.
- Grammar/Punctuation – Your entire business will be judged by the quality of your writing. Spelling mistakes, errors in punctuation and structural inconsistencies lose readers – lost readers are effectively lost customers.
The benefit of a well-written piece of content then filters through to other areas of your business..
Never Start with a Promise an Article Can’t Keep
The headline of an article is a deal maker – this one line alone will often determine whether anybody bothers to read the rest of the content. Here is a couple of statistics that demonstrate the importance of a good headline:
- 80% of readers never make it past the headline [Source]
- Traffic can vary by as much as 500% based on the headline [Source]
A headline needs to be hard-hitting and attention grabbing; it needs to draw the people in so that the rest of the article can work its magic. However, you would have failed in your mission if an article did not deliver on the promise of a headline. Do not waste the reader’s time – make an article worthy of its title.
What Should You Write About?
There is no one-size fits all solution to article writing. You must write about whatever interests your audience within the boundaries of your niche. Venturing outside of your industry will harm relevancy and bring your expertise into question, so always stick to what you know. Good topics for articles include:
- how-to guides
- industry news
- product reviews
- do-it-yourself tips
- tips and ideas for customers
- promotional content.
Do You Have What It Takes
Article writing, or at least good article writing, is a skill that must be mastered; an art form much like portrait painting or contemporary dance. While anyone can write, few can do it well enough to incorporate each of the fundamental elements and improve the presence of a business online.
Article writers are specialists, masters of their craft in much the same way that you are a master of yours. If you feel that good article writing is within your capabilities then by all means pursue it, after all, who knows your niche better than you do? However, if you have any doubts as to the effectiveness of your literary skills, get in touch with Connotations and have our team of expert writers create a hard-hitting article befitting of your business; after all, we are one of the best article writing services in the business.
Is Connotations able to produce technical articles?
Connotations writers can, in a general sense, produce any kind of article based on just about any topic. But there’s a caveat; technical articles may require some level of detail and expertise that our writers don’t possess at the time we accept the product. We can work around this in one of two ways.
First, our writers are also skilled researchers. We can produce technical articles by doing our own thorough research in advance of writing. However, that time must be compensated for. The second option is for the client to provide the technical information our writers lack so as to save time on research. The writer assigned to the project can then combine that information with additional research to produce the necessary articles. In cases where a writer already possesses the necessary knowledge, all of this becomes moot.
What kinds of informational articles does Connotations produce?
We divide content into numerous categories in the content creation business. Article creation is a very generic category that could entail lots of different types of content. The most common kinds of articles are informational pieces relating to industry news, general news, company news, or company-specific information (explaining how a new product works, for example).
Regardless of the kind of article ordered, the goal of our writers is to produce a piece that is fact-based and relevant. Informational articles are different from blog posts in that they are not intended to convey any sort of opinion or subjective material. Articles are to be objective in every sense. In terms of topics, there is virtually no topic we cannot write about, as long as it does not cross the boundaries of legality, morality or propriety.
How do you come up with titles for articles?
As you might already know, titles are very important to the SEO value of informational articles. Titles help search engine algorithms understand what content is about and whether the title is relevant to the body of the piece. Therefore, we take titles seriously at Connotations.
There are two ways we come up with titles. The first is to simply use whatever titles are suggested by clients. Sometimes we may counter when suggested titles don’t fit well with the kind of content being created. Most of the time, though, client titles are satisfactory.
The second option is to create titles on our own based on the topic we are writing on. In such a case, a title is created to serve three purposes: engage the reader’s interest, maximise SEO value, and provide immediate relevance.
What is the fee structure for your article writing service?
Pricing for article writing is based on a number of factors we have to consider whenever we accept a new project. In the earliest days of content creation, most providers charged on a per-word basis. That model no longer works due to the competitive nature of our industry. Bidding for work on a per-word basis results in watered-down content offering less value to the customer.
Connotations’ pricing structure for article writing is based on the volume of work, its nature, the amount of research necessary to complete the project, and the amount of time we have to complete it. When contacting us about a new project, we will consult with you to work out a price that is acceptable to you without being detrimental to our business. Rest assured that Connotations works very hard to remain competitive with our pricing.
Are news articles something Connotations offers?
We are more than happy to create just about any kind of article our clients might request. In terms of news, we can produce whatever you need. Hard news that appeals to the general public can be created by sourcing information from other stories and compiling it to create a fresh, timely article. News related to your particular industry or a niche area you want to address may require a little bit of input on your part.
We understand that news articles can be time-sensitive depending on the topic at hand. Therefore, we attempt to schedule these articles as close to the publishing date as possible. This ensures that the news is relevant when it gets to the client’s site for the first time. We ask that clients relay any time sensitive details when ordering news articles.
Do you recommend a particular word count for articles?
One of the best things about posting articles as website content is that there are very few restrictions on how they can be used. So no, we don’t recommend any particular word count. Our only suggestion is that you allow for articles to be as long or short as necessary to convey the information in a way that reaches readers and satisfies SEO requirements. News articles tend to be shorter and more concise; informational articles intended to impart a body of knowledge or a set of instructions can be longer and more thorough. Your word count will be based on whatever it takes to get the point across.
Can you rewrite news articles for us?
Rewriting news articles to post on an entirely separate site is common practice in the SEO world. Some sites owners combine article rewrites with content curation for maximum effectiveness. So yes, we can rewrite news articles for you. All we need is a link to the original article you want us to use as the source. We strive to make the rewritten content as unique as possible while still using the facts contained in the source article. We do advise against extensive spinning though, as this can negatively impact search engine ranking. If you don’t know the difference between article rewriting and spinning, feel free to ask for clarification.
I Have Heard That Content Is King – Is This True?
The phrase ‘content is king’ is one that is heard an awful lot in the SEO industry. We say that because Google and the other major search engines now put a greater emphasis on content than they have in the past. The quality and structure of the content on a web page has a very definite impact on search engine rankings.
With that said, some types of content affect search engine ranking more than others do. For example, from what we know from various industry analysts is that the Google search algorithm gives a lot more weight to a 600-word piece of written content than it does an embedded YouTube video for a link. Videos and links are seen as supporting the written content of the page in question. This is why companies such as ours stress the written word as much as we do.
Content is indeed king in a day and age in which search algorithms are becoming increasingly more sophisticated. For content to be helpful to search engine rankings, it has to be relevant, keyword sensitive, and properly titled. For it to be helpful in generating paid customers, it has to provide useful information that visitors perceive as being valuable.