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Rewriting Articles? Make Sure Your Article Rewriter Is a Class Act

In the never ending chase for SEO dominance, web developers and content producers have to use every available tool to keep client websites producing results. Furthermore, content is more important than ever before thanks to the introduction of Google’s Panda algorithm in 2011. If you create content based on article rewriting, this applies to you. You need to make sure your article rewriter is a class act if you don’t want to be punished.

Panda was introduced four years ago to the relief of some and the disappointment of others. At the core of the new algorithm was a system implemented to get rid of garbage content by analysing relevance as more preferable to keywords and phrases. The first implementation of Panda was a significant upgrade over the way Google previously did things; multiple improvements since 2011 have made Panda even more efficient.

Now Google has introduced RankBrain; another new algorithm meant to thin the herd to produce the most relevant links users are likely to make good use of and share with others. RankBrain is especially troubling for article rewriting in that it combines with Panda 4.2 to search for duplicate content.

According to the Social Barrel blog, RankBrain specifically looks for duplicate content that may have been cut and pasted for convenience sake. It also looks for identical title tags and meta-descriptions that may have been automatically generated by CMS and e-commerce platforms. Social Barrel recommends rewriting potentially duplicate content as quickly as possible.

Article Rewriter | Rewrite Rewritten Content

We would go one step further in encouraging clients to have an article rewriter look at material that has already been rewritten – if it is at all similar to the original. News stories are a great example. The writers here at Connotations use current news quite often as a platform for producing quality content. But in doing so, they are extremely careful to make sure the finished product is entirely unique. Allow us to explain.

Despite the fact that Google has long said there is no such thing as a duplicate content penalty, their actions say otherwise. Duplicate content has always been a problem in that, even though there has never been a direct penalty for using it, it has never helped improve a site’s ranking. Lack of improvement serves as a de facto penalty if a web developer or SEO expert is working toward improvement. However, all of that is now a moot point with the introduction of RankBrain.

Hobo Internet Marketing’s Shaun Anderson explains the problem with RankBrain very concisely. He lays out the case that Google considers duplicate content as either thin or boiler-plate content, both of which negatively affect page rankings. So again, even though there is no direct penalty for duplicate content, there is an indirect penalty in that it damages the relevance and quality of your site.

Anderson also quotes Google in defining what duplicate content is. He writes:

“Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin….”

By Google’s own admission, duplicate content does not need to be an exact match achieved by cutting and pasting. It can be content that is appreciably similar to something else already existing on another domain. This is why article rewriting is so important. Any rewriter must be cognisant of the ‘appreciably similar’ consideration in order to produce content that will not be penalised.

If you are looking for a competent article rewriter capable of creating content that is effective and good for SEO, you have come to the right place. Connotations offers all forms of online content, including article rewriting.

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