In its early days, the internet was a great tool that existing businesses could use to reach a whole new audience. And while it is still used that way today, it has also become a platform for establishing new businesses based primarily on the internet’s biggest resource: information. A case in point is travel writing articles. Travel writing has become a very popular niche that entrepreneurs are using to build very successful businesses.
What is travel writing articles? Think of them as the internet equivalent of the old-fashioned travelogue television programmes. People who love to travel visit destinations around the world, keeping their loyal readers up to date by posting daily blogs. The typical travel blog can range from the ultra-casual, first-person experience to a more formal third-person experience that goes into tremendous detail.
At Connotations, we have worked with numerous clients to develop their travel writing articles. Along the way, we have come to learn what it takes to build a successful site that can make money either through advertisements or membership. Here are some of the most important things we have learned:
1. Settle on One Approach for Your Travel Writing Articles
The quickest way to fail with a travel website is to be inconsistent with your information. So the first step is to decide what kind of approach you want to take. Are you looking to present an informal blog that lets you communicate with your readers one-on-one? If so, much of your content will consist of sharing your personal experiences through writing, photographs, videos and interviews with people you meet.
If you are looking to build a site that is more detailed, you will want to develop content that discusses various travel options, accommodations, transport, and important cultural information. Once you settle on your approach, stick with it.
2. Don’t Make Up Anything
The idea of producing travel writing articles and accompanying content is to provide valuable information to other travellers. The quickest way to destroy your reputation as a travel expert is to make things up. Make sure you don’t do that.
Every piece of content you produce should be thoroughly researched beforehand. The information you choose to include should be offered with the understanding that things change over time. For example, do not mention price points for airline tickets without including some sort of statement that lets your readers know ticket prices are subject to change.
3. Be as Personable as Possible
Regardless of the approach you choose for your website, be as personable as you possibly can with your content. The idea is to let your readers know that your information has been produced by real people who are also travellers themselves. Being personable will help you develop a connection with your readers that will bring them back time and again – as long as your information is relevant.
4. Choose the Right Destinations
It has been said that there is no such thing as a bad travel destination. That’s not necessarily true. Politics and weather aside, the best travel destinations to visit are the ones that everyone is talking about. The UK is a great example. Suddenly we are among the hottest destinations because of the Brexit vote. Between now and next summer, we expect to see quite an increase in travel bookings, so now would be an excellent time to review some of the best spots in the UK.
Travel writing articles can be an excellent gateway to an exciting online business that lets you combine the need to earn a living with your love of travel. If you need help producing your content, please feel free to contact Connotations. We have plenty of experience developing content for successful travel websites.