B2B Copywriting Services
You have the idea; we have the skills needed to communicate the features and benefits of that idea.
Don’t settle for anything less – Connotations’ B2B copywriting services has a B2B copywriter just waiting to work with you on your project! Let’s chat…
If you would like to order B2B copy, or would otherwise like to find out more about our B2B Copywriting Services, drop us a line by filling out the form below and hitting ‘submit’. We typically reply to all communication within a couple of hours or so during business hours.
If for any reason our form doesn’t function as required (it can get a bit temperamental sometimes), please send your request to: info [at] connotations [dot] co [dot] uk
At Connotations, we deal in words and can provide you with quality copy that engages your audience.
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If you have an exciting B2B proposition for your product or service, it is essential that you promote it in the right way; a way that is informative, focused, clear and, most importantly, a way that sells. B2B copywriting requires a different set of skills to those needed when writing for consumers – skills that only the professional b2b copywriter possesses.
How Connotations’ B2B Copywriting Services Can Help
You have the idea and Connotations’ b2b copywriting services have the skills needed to communicate the features and benefits of that idea in a style and a tone of voice that resonates with the reader.
Writing for people, writing for you.
Despite the obvious business element, b2b writing is not about delivering content in corporate speak; it’s about talking directly to the people within a business. After all, it is people that have an invested interest in what it is you have to offer. This is what makes our b2b copywriting services stand out from the rest – we understand people.
Our professional b2b copywriter team are among the very best in the business and are experienced in getting results – this means providing you with copy that sells. We recognise what makes people respond positively to the written word and, as such, we know how to deliver it.
To get results, good b2b copy must be three things: relevant, appropriate, and persuasive. This requires content to include the following characteristics:
- an engaging and natural voice
- a clear audience understanding
- specific and concise information
- a demonstration of what you are saying is believable
- clear marketing objectives
- a call to action.
Connotations’ b2b copwriting services deal in words; we can provide you with quality copy that engages your audience.
When it comes to relaying your ideas to other businesses, you only have a small window of opportunity to compel and convince them that what you have is worth having. Let our b2b copywriter team help you make the most of that opportunity.To get results, good b2b copy must be three things: relevant, appropriate, and persuasive Click To Tweet
An expert b2b copywriter from Connotations' top-rated b2b copywriting services is waiting to fulfil your requirements. Contact us for a quote.
To get results, good B2B copy must be three things: relevant, appropriate, and persuasive.
What exactly is B2B copywriting?
To answer this question effectively, let us break it down into two parts, beginning with the B2B component. B2B is an acronym that stands for business-to-business. Its counterpart in the content creation industry is business-to-consumer (B2C) copywriting.
Let’s say one of our clients is a mass producer of after-market car parts. They aren’t selling those car parts to retail customers who like to repair the own cars. They are selling to distributors and repair garages. Their copywriting needs to be targeted to those kinds of customers.
The copywriting component simply describes the kind of content we’re talking about. Copywriting is about providing the kind of information needed to make a sale. Therefore, B2B copywriting is about producing effective copy that encourages business customers to consider purchasing a specific product or service.
Is B2B copywriting very different from other forms of copywriting?
B2B copywriting is similar to other forms of copywriting in some ways, very different in others. The differences lie mainly in the target audience and the kinds of topics covered.
As B2B copywriting is targeted to business and corporate clients, the language used can be very different. Industry terminology would be used where similar content for retail customers would be more apt to use common vernacular. Furthermore, this kind of copywriting tends to be more technologically targeted to the specific industry to which it relates.
Topics for B2B copywriting are also more limited. Connotations wouldn’t produce a generic business piece for a project in which the client was looking for a more targeted topic. In many cases, clients give us the topics rather than asking us to come up with them on our own.
Can B2B copywriting be effectively used for SEO?
In a word: absolutely! All kinds of online content can be used to improve SEO performance across the board. The key to maximising SEO is not developing a certain category of content; it is creating your content in such a way as to meet the standards of search engine algorithms from Google, Bing, Yahoo! and others.
Connotations produces SEO-friendly B2B copywriting by constantly adhering to the most up-to-date industry standards. We use targeted keywords and phrases, we make use of headings and subheadings, we utilise bulleted lists where appropriate, and we strive to make sure all our content is relevant and linkable. Connotations will never knowingly employ black hat practices to promote B2B copy for SEO purposes.
Does Connotations' B2B writing service include white papers and case studies?
Technically, no. Connotations does produce both white papers and case studies for our clients, but they are offered under entirely separate services. Why? Because B2B copywriting is a very specific kind of copywriting that differs from white papers and case studies in length, structure, and purpose.
Copywriting is a kind of writing that produces short, descriptive content for sales purposes. Case studies and white papers are just the opposite. They are rather long pieces intended to provide a lot of information and detail. We categorise them separately so that our clients are better able to understand what they can expect when they place an order with us. If you ever have questions about what B2B copywriting actually looks like, don’t hesitate to contact us for more information.
How can B2B copywriting help my business?
B2B copywriting is a form of writing that entails multiple goals. The first goal is one of providing some sort of relevant and useful content that will help establish better relationships with customers. To that end, we believe B2B content should in some way inspire. Readers should be inspired to think of things in different ways; they should be motivated to do things differently; they should be spurred to be more creative.
The second goal of B2B content is to increase conversion rates by establishing authority. B2B customers are looking for the kind of information that tells them a vendor is worth getting to know and, ultimately, doing business with.
If your B2B content does both these things, it will be beneficial to your business. Connotations would be more than happy to create effective B2B content that will engage with your customers and establish your authority as their vendor of choice.
Is B2B more important than B2C copywriting?
From time to time, we have clients who offer products and services both to retail customers and business clients. As such, they utilise both B2B and B2C writing. One is not necessarily more important than the other – unless the client places more emphasis on one of the two groups.
B2B writing is characterised by creating content suitable to other business enterprises that might use the company’s products or services. It may be different from B2C in terms of structure and presentation, but the result is still one of reaching potential customers with your message. Obviously, a company that does little or no business at the retail level would choose B2B over B2C writing.
How important are demographics to B2C copyrighting?
In the world of SEO, it is critical to understand your audience so that you know how to target them with content. That means demographics are very important. If you’re trying to reach a millennial audience, for example, you want your B2C copywriting to reflect their values and life perspective. A different presentation would be appropriate for an older demographic consisting of people in middle age or their pensioner counterparts.
When our clients place a B2C copyrighting order, we can only create content based on demographic information they provide or our own best guess. We would prefer not to guess. The more information clients can give us regarding their target audience, the better we can create effective content that will achieve the desired goals.
Should B2B writing focus on a particular word count?
The word count question is one we hear a lot in relation to B2B writing. Like other forms of online content, word count is not as important as it once was. What is more important is the quality of the information offered in a piece of content. This is especially true in the B2B setting. B2B clients are looking for real value. And being that B2B customers are businesses and professional organisations, they are more adept at discerning the difference between quality and fluff. Always prefer quality over a particular word count for B2B writing. Word counts only make a difference when B2B writing involves guest posting on sites with specific requirements.
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