B2C Copywriting Service
Let us create the words you need to sell your products or services …
Good B2C content must inform, build trust, convince, and convert – Connotations’ B2C writing service will ensure yours does! Let’s chat…
If you would like to order b2c copy, or would otherwise like to find out more about our b2c writing service, drop us a line by filling out the form below and hitting ‘submit’. We typically reply to all communication within a couple of hours or so during business hours.
If for any reason our form doesn’t function as required (it can get a bit temperamental sometimes), please send your request to: info [at] connotations [dot] co [dot] uk
At Connotations, our b2c copywriting service provides you with the words you need to sell your products or services
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The internet is driven by consumers, so selling your products or services in this hugely competitive marketplace requires you to stand out from the crowd. You have to come up with something that commands attention and pulls on the emotions of the reader – two characteristics typified by b2c writing.
B2C copywriting is all about speaking to the consumer, telling them what they want to hear and moving this audience in a way that compels them to buy.
B2C selling means establishing a common interest between seller and buyer, a bond that can only be created through the power of the written word. At Connotations, our b2c copywriting service provides you with the words you need to sell your products or services – words that not only speak to the consumer, but to the person as well. Our professional b2c writing experts are experienced in producing copy that gets results – we put this down to one outstanding quality: writing for people.
B2C Copywriting – Build Trust, Build Relationships
Good B2C content must deliver on a number of levels; it must inform, build trust, convince, and convert.
The Connotations B2C copywriting service delivers on every aspect and does this by appealing to the individual. In business, trust builds relationships and relationships build sales. To generate sales and enhance your online reputation, it is essential that your copy instil trust in the buyer. Our b2c writing specialists take time to understand your business, your audience, and your marketing objectives to produce copy that creates a bond between you and the consumer. We deliver content that:
- immediately grabs attention
- is clear and unambiguous
- builds rapport
- speaks in a way that is appealing
- answers questions
- motivates the reader into taking action.
Generating interest in your business is one thing; turning that interest into revenue is whole other prospect.
Connotations can provide you with the copy that achieves that and turns watchers into buyers. Good b2c content must inform, build trust, convince, and convert - always Click To Tweet
Get your b2c content written by the b2c writing experts at Connotations. Contact us for a quote.
In the competitive world of b2c writing, every word counts.
What exactly is B2C copywriting?
B2C is an acronym that stands for ‘business-to-consumer’ (or ‘business-to-customer’ in some circles). Therefore, B2C copywriting is a form of content creation that generates highly descriptive, sales-oriented copy targeted at retail consumers. One of the most common forms of B2C copywriting are the product descriptions that accompany items on a retail website. For example, we serve several clients who specialise in all-natural skin care products targeted mainly at women. We may produce descriptive copy for each of their products as well as new copy when additional products are released. B2C copywriting can also include things such as sales slogans, social media blasts, promotional adverts, and landing page content. In essence, copy is any kind of content designed to convert casual visitors into paying customers with as few words as possible.
Are your B2C copywriting services expensive?
Connotations works very hard to provide all our writing services at a price customers can afford. We believe we remain competitive in this regard. Having said that, claiming that our B2C copywriting services are expensive or inexpensive is not possible. We price every job separately. Pricing your job would involve a brief conversation to determine exactly what you are after. Furthermore, pricing depends on the kind of content you order, how detailed it must be, the total volume of the job you are offering, and other factors. You can be confident that we will do everything we can to make our services as amenable to your budget as possible. If we can make it happen for your business, we will.
How can I place an order for B2C Copywriting?
The best way to place a B2C copywriting order with us is to contact us through this website or call and speak to one of our representatives. At the top of this page is a big blue arrow, below that is a contact form that you can complete and submit quickly. We will respond to your inquiry via e-mail or telephone. If you are not sure exactly what you are after, we recommend calling us directly. This gives us an opportunity to ask the kinds of questions that will give us the information we need to complete your order. It also offers you the chance to ask questions of us. You’ll find our phone number listed on any page across the top of the website. When placing an order, please be prepared with all the details necessary to thoroughly explain what you need.
What is the process for completing B2C copy?
Connotations follows a specific process for producing B2C copy. It starts with taking the order from the customer. When we accept orders, we also take the time to ask questions to thoroughly understand what the client needs. There are some instances in which follow-up questions are necessary. Once we have a B2C copy order in hand, it is assigned to a writer capable of completing the work. That writer produces the content, which is then submitted to the client for approval. At that point, it’s up to the client to decide whether to accept the work or send it back for revisions. Our goal is to make sure every client is satisfied before billing. Therefore, we are more than happy to make revisions requested by the client.
Are conversion rates considered in your B2C writing?
The fact that B2C content is clearly aimed at consumers makes it imperative that content producers consider conversion rates when creating content. Connotations writers can be counted on to do just that. All our B2C content is intended to enhance the client’s ability to reach potential customers with information that will encourage them to make a positive decision before leaving the website. This is not to say that B2C content guarantees better conversion rates. It does not. Content is just one of many factors that play a role in determining whether casual visitors are converted to paying customers. B2C content that is well written and appropriate is content that encourages website visitors to do something with the information they gleaned. That is the ultimate goal.
Can Connotations help identify a target B2C audience?
As a firm with years of experience in online marketing and B2C writing, we can help clients identify target audiences to a certain degree. Please bear in mind that we are not experts in every sector. The experience we do have might be helpful to you in understanding who you should be targeting B2C content toward, based on the business you are involved in and the kinds of customers you usually sell to. We do our best to use our experience to the advantage of our clients. To that end, it never hurts to ask. If we have previous experience that will help you identify your target audience, we would be happy to share it with you.