Connotations’ blog writing service is an all-inclusive service designed to meet all your blogging needs. It is based on the knowledge that blogging is a powerful tool for increasing SEO performance and engaging website visitors. We can create blogs on just about any topic and at whatever length the customer requires. Blogging is a practice that more website owners are implementing for marketing purposes. To that end, the blog posts we produce for clients can be targeted toward marketing specific products or services as the client desires. We can create enough posts to update your blog daily, weekly or monthly. It’s entirely up to you. Please bear in mind that the quality of a website’s blog posts has a profound effect on SEO performance. Connotations takes a great deal of pride in the quality of our work in that it reflects on our business as well as that of our clients.

This is a question we get asked a lot from clients. It is one that is difficult to answer. Unfortunately, there are as many different answers as there are blog writers. Our advice to clients is to consider the purpose of their blog posts in order to determine how frequently to update.

If the purpose of your blog is simply to increase SEO performance, updating once a week would be sufficient as long as your content is of high quality and relevance. If your goal is to also increase reader engagement, updating should be addressed more frequently. Sites with an intense amount of competition should probably update every day while those with less competition could update two or three times per week. The Connotations blog writing service can produce as many blog posts as you need. We employ only the very best blog writers.

The Connotations blog post writing service has plenty of clients who provide blog topics for us with every new order placed. However, most of our clients leave that to us. We simply ask for a list of generic keywords or phrases along with a few topic categories to give us some guidance. We take it from there.

Coming up with topics for blog posts requires a bit of research on our part. We do our best to figure out the pulse of the target audience in order to understand what kinds of topics interest them. We strive for topics that are both relevant and useful. At times, we also choose topics that can be somewhat controversial in order to stir the pot and start a conversation. Ultimately, however, the client has the final say in all blog topics we choose.

One of the best parts about blog writing is that it is wide open in terms of topic and angle. When a blog post includes specific information that needs to be backed up by credible sources, we include links to these sources (otherwise known as citations). Connotations blog writing service clients can choose whether to include the sources or leave them off when they post.

We recommend leaving citations in the blog post whenever information is presented as fact rather than opinion. So if we were to say, for example, that 50% of our readers want content dealing with blogs, we would back that statistic up with a source citation.

***As a side note, we always do our very best to choose credible sources that are easily verified through an independent search. We do not take responsibility for sources that provide inaccurate information, though.

Our role as a blog post writing service is one of producing blog posts that are ultimately owned by the client who purchases it. Think of it as similar to a car. The car manufacturer produces a product they will sell to you, a product you are free to do with as you see fit once you have paid for it. The blog posts we create work the same way.

As the client, you are free to do whatever you wish with the blog posts you pay for. If you want to list yourself as the author, that’s fine. You can also list a member of your staff, a friend or family member, or even leave your blog posts anonymous. Our blog writers would certainly never turn down the opportunity to be given credit for what they produce, but we do not require such credit. We simply create content that clients ultimately take ownership of.

It has been our experience that there are three primary ways to use blog writing to boost your business. First is to create a blog section on your company website where you will post on a regular schedule. New blog posts aren’t necessary every day, but it’s good to post at least a couple of times per week.

The second option is to produce blog posts for other sites somehow related to yours (otherwise known as guest posts). In fact, it’s very common for site owners to accept guest posts in order to reduce their own workload and add a fresh perspective to their sites. A third option, which is similar, is to produce blog posts for informational sites powered by contributions from readers. All three options afford you the opportunity to reach your audience via blogging.

The question about comments and blog posts is a tricky one. On the one hand, allowing comments is a good way to strengthen your SEO position by letting search engines know that your site is regularly updated and invites heavy customer interaction. On the other hand, allowing comments can also be an open door to undesirable conduct on your website. We would say that if you decide to allow comments, you assign someone to monitor those comments in order to filter out unwanted remarks. Otherwise, comments could end up negatively affecting your online reputation and SEO performance.

We offer our blog writing service because we know that regular blog posting can help our customers grow their businesses. How so? Well there are a number of practical ways.

First and foremost, search engines look favourably on websites that are updated regularly. For example, a daily blog post provides a regular update that shows the search engines you are investing in your website. This will improve your search rankings and, hopefully, drive new traffic to your site.

A second practical way that blogging helps your business is that it establishes your company as an authority in your industry. Blogging is a way to provide insight into what you do, tell your customers about important industry news, or just expound on a topic you find yourself answering many questions about. Blogging is a way to carry on a continual conversation with your customers.

Connotations offer our clients a blog post writing service capable of providing content as often as needed. Our experienced blog writers conduct the necessary research, write the blog posts, and do anything else they can to present the client in the best possible light.

One of the biggest myths of internet marketing is that a company can build a blog or website, then ignore it, yet still achieve the desired results. This is not true. A business owner can no more ignore his website than his counterpart of two decades ago could ignore regular marketing campaigns. A lack of ongoing website action leads to internet obscurity.

The point of having a website is to take advantage of the internet to reach a larger base of customers. However, in order to reach those customers, a website needs to be easily found. And what’s the best way to find it? Through search engines such as Google. Here’s where the idea of regular blog or website updates comes in.

Google indexes hundreds of millions of web pages on a continual cycle that never ends. It then ranks those web pages based on number of factors. If the search algorithm comes across a website that has not been updated in quite a while, it could assume that this website is no longer active. The site is then dropped to the bottom of the list. As you can see, regular website updates are necessary if a business owner wants his/her site to be successful.