Cases studies have long been a point of contention in terms of whether they are effective in helping a business promote itself or not. Now, a new investment programme from the government should offer the best evidence yet that presenting case studies to clients is a wise idea for many businesses.
A case study, for those who aren’t familiar with them, is a scenario in which a business or organisation puts forth the need for their particular product or service, and then attempts to prove its benefits through a controlled study that follows generally accepted scientific norms. The successful case study is presented to customers as evidence that the company’s ideas and strategies are indeed profitable.
SEO companies use case studies quite frequently to show the strategies they employ to deliver the promised results. However, it is rather easy to fake case studies if you’re a skilled writer who knows how to do it. So, where does the new government programme come into play?
According to The Guardian, the government recently launched a £30 million voucher programme aimed at helping some 20,000 small and medium-sized enterprises in the UK. Yet the government will not simply be giving the money away unrestrained. Instead, the new scheme has something the government is calling a ‘randomised controlled trial’ built into its framework.
Under this scheme, some businesses will receive financial support while others will not. Each company receiving a subsidy will be matched with a similar company not receiving it (the control group), based on all other aspects of their businesses being about the same.
The purpose of the scheme is to determine whether government support by way of financial subsidies actually helps businesses grow. The government hopes to prove, once and for all, that it does. A successful trial will result in multiple case studies the government will be able to present as evidence that their support schemes do indeed help business and the overall economy.
Case Studies for Your Business
While case studies are not appropriate for every business, they might be for yours. So, what do you do? What product or service do you offer your customers? Connotations can help you determine whether a case study would be beneficial for your marketing efforts or not. And if so, we can write the formal study once you provide us with the relevant data.
Our part of the process is to take the results of your study and structure them in terms that will reach your target audience effectively. Our skilled team of writers are very good at presenting your evidence in a comprehensive case study format sure to make a compelling case for your products or services.
When a case study is presented in the proper light, it will encourage visitors to your website to strongly consider your company for the products or services you offer. However, the opposite is also true. Without an effective presentation, your case study will not help your business at all. It might even hurt it.
If you are interested in exploring the power of case study solutions for your business, we encourage you to contact us at your earliest convenience. We offer high-quality case study reports as well as white papers, informational articles, and other types of written content for your website. We would be pleased with the opportunity to support your business or organisation by providing you with high quality content.