Connotations’
Press Release Writing Service
Quality press releases crafted by the very best writers!
Announce your company news – whether this is a product announcement, a company announcement, an upcoming event, milestones, or anything else that is important to the business – in a finely worded press release that will get your important message in front of:
Reporters
Editors
Industry Blogging Experts
Influential Writers
Connotations is proud to serve not only our clients here in the UK, but also customers across the world. We have clients everywhere from the United States and Canada to Hong Kong and Australia – and all places in between. Feel free to place an order from wherever you happen to live. You will receive the same top-class service regardless.
400-Word Press Release
- Professional PR Writing
- Attention-Grabbing
- Informative & Engaging
- Affordable
- Money-Back Guarantee
- Very Best Writers
500-Word Press Release
- Professional PR Writing
- Attention-Grabbing
- Informative & Engaging
- Affordable
- Money-Back Guarantee
- Very Best Writers
600-Word Press Release
- Professional PR Writing
- Attention-Grabbing
- Informative & Engaging
- Affordable
- Money-Back Guarantee
- Very Best Writers
You can order more than one if you wish. All the details are available as you go through the order process.
Get in Touch With Us
If you would like to order a press release and pay by BACS or would otherwise like to find out more about our Press Release Writing service, please drop us a line by filling out the form below and hitting ‘submit’. We typically reply to all communication within a couple of hours or so during business hours.
If for any reason our form doesn’t function as required (it can get a bit temperamental sometimes), please send your request to: info [at] connotations [dot] co [dot] uk
FAQs
Are press releases something Connotations does frequently?
How long does it take to create a press release?
Do you follow any format for creating press releases?
Is contact information required for press releases?
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We offer a press release writing service guaranteed to get your newsworthy announcement great exposure - prices starting at just £30!
A Press Release for Your Business
How can a press release help your business? Quite simply, it can provide a platform that enables you to keep your customers up to date on important company business. You can use a press release writing service to create press releases that:
- inform customers of a new retail location
- announce the hiring of new staff
- explain a shift in company strategy
- introduce new products or services
- release financial performance information.
These are just a few examples of how press releases are used in modern business. If you are unsure if this medium is appropriate for your business, the best press release service offered by Connotations can help. We would be more than happy to discuss your press release creation needs with you for the purposes of determining the most effective content appropriate to your goals.
The Connotations press release writing service employs a staff of experienced writers capable of producing all of the high-quality content you need. Our press releases follow standard formats to ensure the finished product meets all the requirements of press release management services and media outlets. Our press release writing service is an effective and affordable way for you to keep your customers informed of important company business.
Don't compromise on the quality of your press release - let Connotations' press release writing service write it! Let's chat ...
%
of top marketing tactics used by polled B2B marketers is the press release
%
of internet marketers state that press releases are 'very effective'
%
of internet marketers state that press releases are 'effective'
%
of B2B marketers use press releases to announce specific products or services
Getting you Heard – Our Press Release Writing Service
In this highly competitive and information-hungry world, you need to be heard. You need to deliver a message that sets you apart from the competition, appealing directly to your target market in a way that informs, enthuses, and benefits – we can provide exactly this with our press release writing service. Through in-depth research of your product, ambitions, and your intended audience, Connotations’ press release writing service will create the best press release, one that sparkles and ensures your business reaps the rewards that this media coverage can bring from:
- sharing on social media
- valuable SEO boosting backlinks
- editor, journalist, and blog republishing
- syndication on topical news sites.
If you have something to announce, announce it today in a powerful press release.
A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.
The two primary aspects that separate the press release from all other forms of business content are the public relations aspect and the subsequent release to the news media and other publications. Together they clarify the intent of the press release as being one of updating press outlets of important company developments. The press release is not intended for general consumption in the same way a blog post or advertising copy is.
Origins of the Press Release
When putting the press release in proper context, it is helpful to understand the origins of this kind of writing. History suggests that the first press release written with specific intent was produced in the early 1900s by an American public relations expert named Ivy Lee. Lee was working for the Pennsylvania Railroad in 1906 when a train operated by his company derailed, fell off a drawbridge and killed 53 people. He and his staff worked together to produce a press release that they hoped would be printed by newspapers before other, unofficial versions of the story broke. The point of this press release was to prevent rumours and suppositions from being printed as fact. To support what was written in his release, Lee invited journalists and photographers to the scene of the accident so they could see for themselves what had happened. The New York Times was so impressed with Lee’s writing that they printed his press release word-for-word, with no revisions. Lee’s decision to prevent speculation and rumour by releasing his company’s official statement set the tone for future press releases. Over the years, standards were developed to ensure that press releases were indeed news rather than advertising propaganda. Today’s press release writers adhere to those standards by relying on one of several different formats developed more than 50 years ago.
Elements of a Proper Press Release
The various elements that make up a proper press release are rather simple, and any press release writing service (should) utilise them. First is the headline. As with any other form of writing, the headline should be such that it catches the attention of potential readers and invites them to engage. For SEO purposes, the headline should also contain a keyword or phrase and be relevant to the body of the press release. Other elements of a proper press release include:
- Location and Date – Because the press release is an official company statement issued to the news media, it should include the location of the company’s headquarters or, in the case of an announcement made elsewhere, the location at which the announcement was officially made. The announcement date should also be included.
- Body of Information – The main body of the press release is the information the company is choosing to disseminate. It is typical to summarise the announcement in the first paragraph and then follow the summary with further explanations and details.
- Company Overview – The text body should be followed by a paragraph or two providing an overview of the company issuing the press release. The overview simply tells the reader the most important aspects of the company, including what it does, how long it has been in business, etc.
- Contact Information – Every press release should include appropriate contact information in case media outlets have questions. Although some business owners today are reluctant to provide contact information, it is essential. Nothing ruins credibility quite like providing a press release without contact information.
- Official Quotes – Press releases should include at least one official quote from a company officer or representative. Multiple quotes add more credibility.
Some press release formats call for a summary to be printed above the headline in bold and italicised text. The point of this summary is to tell the reader what the press release is about so that he or she can gauge interest prior to engaging. The summary is an optional component; some writers prefer to use it while others do not. When considering press releases, keep in mind that the information contained within them is supposed to be newsworthy company information. Press releases are NOT supposed to be advertisements. Reputable press outlets and press release management organisations will reject any content they feel is nothing more than an advertisement being passed off as a press release. Furthermore, search engine algorithms are very adept at picking up on press releases disguised adverts. Companies that issue such releases risk being penalised by search engines.
“Most people I’ve talked to are convinced that they’re not getting valuable information from news media anymore. I’m not talking about tinfoil-hatters either; these are intelligent people who believe their news media has failed them.” ~ Fark.com founder Drew Curtis
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