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If you have something to announce, announce it today in a powerful press release.
Are press releases something Connotations does frequently?
Yes, press releases are one of the most popular forms of content we produce. We consider ourselves experts in this area due to our many years of producing high-quality press releases for a variety of clients in multiple countries. We have written press releases covering everything from rock concerts to company expansions to major corporate announcements. Connotations press releases are designed to give clients maximum exposure for major company news. Clients can take the press releases we write and release them themselves, send them through established press release distribution services, or let us do it for them for an additional fee. We follow one of two standard formats unless the client specifically requests something different, in which case we are more than happy to oblige. Press releases can be as detailed or broad-based as the client desires.
How long does it take to create a press release?
In terms of the actual writing process, a high-quality press release can be produced in a couple of hours. Scheduling is a different matter. We understand that press releases are time sensitive due to the nature of the information within. Therefore, we do our absolute best to deliver press releases as quickly as we possibly can. In most cases, at least several days’ lead time is appropriate. We can produce press releases on an emergency basis if need be, but please bear in mind that our daily schedule tends to be full for weeks in advance. If you know that you will need a press release coinciding with a major company announcement that is still several weeks off, getting in touch with us so we can pencil you in right away is best.
Do you follow any format for creating press releases?
Most forms of business writing involve some sort of standard format the industry has agreed on over the years. Press releases are an excellent example. There are fewer than half-a-dozen standard formats accepted by journalism organisations and press release distribution services, though some organisations have developed their own proprietary formats for press releases. Connotations writers utilise the two most often used formats as a framework for press releases. Of course, we are always happy to accommodate clients who are looking for something different. Ultimately, the client decides what the final product will look like. If you are looking for something outside one of the standard formats, please be prepared to explain exactly what you are looking for when you place your order. We will do our best to accommodate your needs.
Is contact information required for press releases?
There is no legal or industry obligation to include contact information in a press release. However, not including contact information is to defeat the purpose of issuing a press release. A press release is intended to inform the target audience of important company information for the purposes of encouraging follow-up. It’s not possible to follow up if contact information is not available. As a general rule, contact information includes company or organisation name, mailing address, telephone number, e-mail address, and website address. It’s not absolutely necessary to include all of these things, but providing as much contact information as you can only increase the effectiveness of your press release. By the same token, limiting contact information generally encourages readers to question whether to follow up on your announcement. Readers tend to be suspicious of organisations that don’t provide adequate contact information.
We order press releases frequently; how often do you need updated information?
Regular press release customers are aware that we include ‘about’ and ‘contact’ information with every release written. This information is not only required for making a press release conform to standards, but it is also information that readers want to know. Including information in a press release is one of the things that creates authenticity and authority. To leave it out is to minimise the effectiveness of a press release. Having said that, publishing correct information is critical. Whenever you submit an order for a new press release, it would help if you also provided your contact and about information. Even if you don’t think something has changed, it’s still helpful to us just in case something has. Providing us with updated information with every press release guarantees that we get it right. Please bear in mind that rewrites necessitated by incorrect contact or about information may incur an additional fee.
Should my company be producing regular press releases?
While it’s a good idea to regularly produce blog posts and informational articles, press releases are different. They are a unique kind of writing that should only be undertaken when you have appropriate information to share with your customers. For example, press releases are ideal for announcing significant changes to the way you do business. If you make frequent changes, regular press releases might be the norm for you. But consider the effect that might have on your company’s reputation. Frequent changes might cause apprehension in your customers. On the other hand, you may use press releases less frequently in line with fewer changes taking place in your business. In short, use press releases when you have important news to announce. Otherwise, stick with blog posts and informational articles.
How much lead time is required for a press release?
Press releases are, by nature, time sensitive documents that have to hit the internet at just the right time. We understand that sometimes a press release is required within just a couple of hours of contacting Connotations. However, meeting the emergency requirements of clients is not always the easiest thing for us to do. We appreciate having as much lead time as possible. If you know an event is coming up in a couple of weeks, order your press release as soon as you know rather than waiting until the day before. The more lead time you give us, the easier it will be for us to fit your press release into our busy schedule.
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