Social Media Writing Service

Social media is perhaps the richest and most viable marketing channel on the Web right now …

When it comes to social media, don't settle for anything less - get your content written by Connotations! Let's chat ...

It is often said that the best form of advertising is word-of-mouth. Well, nowadays word-of-mouth has gone digital. The verbal word has now become the written word and social media has become the platform for discussion. Social media is perhaps the richest and most viable marketing channel on the Web right now and Connotations is here to help you make the most of it with our social media writing service.

Social media is perhaps the richest and most viable marketing channel on the Web right now Click To Tweet

Writing for social media is an art, and producing content for pleasure and content for business are two very different things. So jumping into social media content blindly can have an adverse effect on your business, harming potential relationships, and affecting traffic to your website. In order to succeed in this most powerful of marketing methods, it is important to have social content that works, content that only the skills of a social media copywriter can provide.

Through the understanding of your business objectives and target audience, Connotations social media writing service can provide the professional skills needed for writing for social media, delivering content that speaks directly to the reader in a way that keeps them coming back for more.

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Through the understanding of your business objectives and target audience, Connotations can provide the professional skills needed for writing for social media.

Writing for Social Media – Working For You

The sheer scale of Facebook, Twitter, LinkedIn, and others, has seen social media become an intensely competitive market for businesses looking to promote services. The Connotations social media writing service can help you stand out from the crowd by delivering informative, relevant, and engrossing content that encourages user interaction. The benefits of this are long-lasting and will ensure you:

  • reach your target audience
  • reach new audiences and markets
  • enhance your reputation online
  • establish yourself as an expert in your field
  • benefit from higher search rankings
  • increase traffic
  • improve conversion rate.

We understand that every business is different, which is why we tailor our content to your needs across all social media sites, giving you a strong voice in a world in which you have to be loud to be noticed.

If you would like to order social media content, or would otherwise like to find out more about our Social Media Writing service, drop us a line by filling out the form below and hitting ‘submit’. If you’d like a call-back, just leave your phone number in the required box. We typically reply to all communication within a couple of hours or so during business hours.

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Social media has arguably become one of the most, if not THE most, influential engines of mass communication. More than 1 billion Internet users are actively engaged with Facebook every month; an additional 540 million are monthly users of Google+, according to information compiled by Digital Insights. Of course, there are other social media outlets with millions of monthly users as well – sites such as LinkedIn, Twitter, YouTube, and Pinterest. The question is, are you engaging those users through your own social media campaigns? If not, you should be.

Social media is one of the most effective non-marketing ways to market. Although this sounds like a juxtaposition, it really is not. Using social media to help drive your business is a matter of understanding basic human nature. It is quite simple, really.

More traditional forms of marketing are aimed at presenting your message to a targeted group of customers. We will call this ‘customer directed’ marketing. Think of it as looking directly at your customer and speaking whatever message you want to convey. The customer side of the equation is to listen to that message and make a decision based on it. This is the model for things such as banner ads, landing pages, AdWords campaigns, and so forth.

Social media is different. Rather than being customer directed, it is ‘conversation directed’. What do we mean by this? We mean that social media is not best used as a tool to present information in a declarative sense. Rather, it is best used as a means to start and maintain conversations. By engaging your customers and encouraging them to engage with one another, you help build relationships that will benefit your business down the road.

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Get your social media content written by the experts at Connotations. Contact us for a quote.

Myths of Social Media Marketing

A 2014 report from Social Media Examiner reveals that, while 92% of marketers believe using social media is important to their success, only 37% say they are able to effectively measure the return on investment (ROI) of their social media activities. Taking things one-step further, just 43% are confident their Facebook marketing is effective.

These are astonishing statistics when you consider how hard marketers push social media as a necessary part of modern business. However, the somewhat discouraging numbers are not proof that social media is an ineffective tool for business growth. Rather, they demonstrate a clear lack of understanding about the proper use and expectations of social media. This lack of understanding is easily demonstrated by five myths of social media marketing that continue to persist:

  1. Social Media Must Affect the Bottom Line – Such thinking was not good 50 years ago, and it is not good today. Bottom line analysis looks only at quantity at the expense of quality. It is a very narrow view that makes business development difficult. The reality is that social media is a tool for developing quality that, in the long run, will be far more beneficial.
  2. Social Media Is Only for Young PeopleStatistics show that roughly 90% of all young people between the ages of 18 and 26 use social media regularly. Nevertheless, social media is not exclusive to them. People of every age group use it, including half of adults over the age of 65.
  3. More Followers Means More Success – The total number of followers a company enjoys on social media channels is not necessarily an indicator of success. In fact, having tens of thousands of followers is useless if they are not engaged. You are better off having 1,000 engaged followers than 10,000 who are not engaged.
  4. You Need to Use All of the Most Popular Channels – One of the most persistent, and destructive, myths is that companies need to use all of the most popular channels for successful social media strategy. This is simply not true. Your company need only use the channels your target audience uses.
  5. Social Media Requires A Lot Of Time – One of the reasons companies avoid social media is the misplaced belief that using it successfully requires a large investment of time. It does not. Just an hour per day can do wonders for your business. In fact, spending too much time in social media can cause your company to be perceived as overbearing.

It is telling that so many professional marketers who swear by social media are not sure how to measure return on investment and are not convinced that their efforts are truly paying off. To continue using social media in light of these two facts is to blindly pursue a strategy without any way of determining its effectiveness. Yet it is effective when used properly.

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Social media writing is the foundation of any successful social media campaign.

Managing Your Social Media Campaign

Understanding how to effectively manage a social media campaign comes down to understanding that there are two components involved: direct marketing and customer engagement. Direct marketing involves social media posts that specifically promote a product or service. It should not make up the bulk of your social media activities.

Customer engagement is that area in which you want to put most of your efforts. This portion of social media marketing involves online discussions between your company and your customers – discussions that will lead to further interaction among your customers as they talk about your business, your products and services and your ideas. The more people are talking about your business, the more likely they will be to use your products or services.

Obviously, you want all of the talk to be positive. So part of managing your social media campaign is to make sure you are constantly projecting a positive image and message. This is where effective social media writing comes into play.

Social media writing is a specific kind of writing capable of engaging your customers in short, bite-size chunks. For example, Twitter posts, also known as tweets, can be no more than 140 characters in total. That may not sound like a lot, but it is plenty for the skilled social media writer. You can say a lot in 140 characters.

On other sites such as Facebook and Google+, there is no specific word or character counts to be concerned with. However, mere observation makes it clear that social media users are not interested in in-depth content. Articles and blog posts should be published on your website or elsewhere; keep your posts on Facebook and Google+ short and sweet.

The other thing to consider with social media writing is the use of links. In other words, the fact that social media communications are short and sweet does not mean you cannot get important information to your followers. You get them that information by using your posts to link to other content. This is a common tactic used all over the social media world.

Proven Experience

Social media writing is the foundation of any successful social media campaign. The Connotations social media writing service has the proven experience to create the social media content you need. We can produce quality writing for all of the most prominent channels including Facebook, Google, LinkedIn, Twitter, and Pinterest. We invite you to check out our own social media pages to see examples of our work.

FAQs

What is social media writing?

Social media writing is exactly what its name implies: creating written content that will be posted on social media sites such as Facebook, Twitter, Google+, LinkedIn, etc. What you may not know is that social media writing is a form of creative writing not unlike writing poetry or prose.

When social media is used as a marketing tool, content has to be framed in a certain way. Take Twitter, for example. Tweets are limited to 140 characters of original content, plus any attached images, files, quotes. That’s not a lot of space to get your message across. A skilled writer can produce an articulate and effective tweet instead of a series of tweets strung together in what appears to be incoherent rambling. Social media writing is all about creating effective content even within the restrictions of the platform.

Should I be posting to social media on a regular schedule?

When clients contract with Connotations to produce social media content, we do so according to each client’s needs. Unfortunately, there is no black and white schedule that can be applied universally across all social media environments.

There are quite a few SEO experts who claim to have figured out how often you should post, the time of day you should post, and the frequency of posts on different social media platforms. But social media posting is a lot more fluid than the experts would have you believe. It has been our experience that clients will need to experiment with each of their social media platforms to find out what works best for them. Then we can create the content they need, as often as they need it.

Why should I use Connotations for social media writing?

Contracting your social media writing to a company like ours offers several advantages. First, we are wordsmiths by trade. We are able to use written text in a variety of ways to get your message across effectively. Your company or organisation specialises in the products and services you offer; we specialise in writing.

Second, letting us handle your social media writing frees up your time to devote to other aspects of your business. We will not get distracted by the very platform we are working with because we are creating content for you. Finally, it can be difficult to think of creative ways to use social media on a regular basis. Again, creativity and originality are not problems for us – we are specialists. Where you might run out of ideas, we have a constant flow of ideas to work with.

Is your social media service expensive?

Social media writing is actually a very affordable way to take advantage of sites like Facebook and Twitter to market your company or organisation. Like all our other services, we price social media writing on a case-by-case basis. Pricing is directly related to the volume of work, how frequently we create content, and other factors.

If you are interested in learning more about how affordable professional social media writing is, please do not hesitate to contact us. We would be more than happy to discuss your social media goals with you in order to come up with a suitable package that helps you reach those goals at a price you can afford. We can also combine social media writing with other services to create a complete content creation package for your company or organisation.

Does Connotations specialise in a particular social media platform?

No, our writers are perfectly capable of producing content for all your social media pages regardless of platform. For Facebook, we can create daily posts that are as general or in-depth as you like. Tweets can be produced as quickly as you need them as long as we are able to establish a regular schedule. For more business-friendly sites like LinkedIn, we can create blog posts and news articles that you can publish on your profile.

Connotations can also provide written content for platforms such as YouTube and Vimeo. Please bear in mind that we do not produce the videos themselves, but we can write any additional content you need to go along with your videos, photographs, etc.

Do you recommend any social media platform over the rest?

Connotations does not offer any specific recommendations for social media platforms. Obviously, Facebook is the most used social media platform in the world. Other platforms to consider include Twitter, Google+, LinkedIn, Pinterest, YouTube and Snapchat.

Please note that our content creation is limited primarily to text-based content. If you’re looking for videos and graphics, you’ll need to work with other providers. We can create text-based content to go with your videos or infographics, though, so don’t hesitate to get in touch with us if you’re planning to produce that kind of content for social media.

How do Connotations writers know what works on social media?

One of our responsibilities as content creation specialists is to stay abreast of current trends. This applies as much to social media as any other platform. Therefore, our writers do their best to keep up with what is going on throughout the social media world – on platforms like Facebook, Twitter, and Pinterest. Though we do not guarantee to always get it right, we believe our own research and years of experience give us the edge in creating effective social media content that gets results. We are always open to suggestions from clients who already know how to get the best out of their social media channels.

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