Connotations’
White Paper Writing Services
White paper writer specialists who will create a powerful and informative white paper for your service or product …
Connotations is proud to serve not only our clients here in the UK, but also customers across the world. We have clients everywhere from the United States and Canada to Hong Kong and Australia – and all places in between. Feel free to place an order from wherever you happen to live. You will receive the same top-class service regardless.
1000-Word White Paper
- Thorough Research
- Sources & Citations Incl.
- Informative & Engaging
- Proofreading Incl.
- Money-Back Guarantee
2000-Word White Paper
- Thorough Research
- Sources & Citations Incl.
- Informative & Engaging
- Proofreading Incl.
- Money-Back Guarantee
3000-Word White Paper
- Thorough Research
- Sources & Citations Incl.
- Informative & Engaging
- Proofreading Incl.
- Money-Back Guarantee
There are more options available on the order form below.
Get in Touch with Us
If for any reason our form doesn’t function as required (it can get a bit temperamental sometimes), please send your request to: info [at] connotations [dot] co [dot] uk
FAQs
What is a white paper and how can it help my business?
Does Connotations follow a particular white paper format?
- introduces the organisation behind it;
- introduces the problem or opportunity at hand;
- provides evidence that the problem or opportunity is real;
- offers different ways the problem or opportunity can be addressed; and
- presents the organisation’s solution.
By sticking with our format, we are able to create uniform white papers that present information in a way that is acceptable in any business environment. Multiple white papers written for a single company or organisation offer continuity regardless of the problem or opportunity being discussed. Of course, Connotations can deviate from our format at the client’s request.
Are your white papers restricted to a certain word count?
What do clients contribute to white paper creation?
How technical are the white papers your company writes?
Does it take long to produce a quality white paper?
Can white papers be sent back for edits?
Whether your white paper is aimed at investors, clients, public agencies, or local authorities, or is intended as a market research or PR report, Connotations’ white paper writing services has a team of white paper writers and the level of expertise to help. We will thoroughly research your subject and your intended audience to produce a white paper that is logical and well argued, using relevant statistics and forecasts to deliver an informative, enjoyable, and engrossing read. And our service does not end there.
At Connotations, we see the white paper as much more than a report to help readers understand an issue or solve a problem; we see it as a way to effectively market your company.
- Promotion for products and services
- Enhancement of reputation
- Credibility as industry leader
- A demonstration of how you stand out from the competition
- Education to prospective customers on how problems are solved
- A call-to-action.
Why use other white paper writing services when one of our white paper writer specialists is ready, waiting, and well versed in producing content for clients of all kinds? We know how to use powerful language to get results, ultimately helping your business reach its full potential.
Don't settle for anything less - use an expert white paper writer from Connotations' white paper writing services! Let's chat ...
Get your white papers written by a white paper writer from Connotations. Contact us for a quote.
What is a White Paper?
The white paper is a document created and published by an organisation for the purpose of explaining a product, service, or solution. However, it is more than just a standard informational article or blog post type piece of content. White papers tend to contain technical information as well as specific solutions to targeted problems. In some ways, the white paper is an expanded version of a case study that does not refer to a specific client or scenario. As with case studies, all good white paper writers will ensure that their white papers contain a basic set of elements:
- The Opportunity – A case study presents a specific challenge to be overcome. Similarly, a white paper presents a problem to be solved or an opportunity to take advantage of. There is no point in talking about a product, service, or solution if there is no viable opportunity to apply it to.
- Proof of Opportunity – A properly constructed white paper offers evidence that the proposed problem or opportunity exists. That evidence can come by way of statistical data, professional opinions, and the like. A company needs to prove an opportunity exists in order to justify its solution.
- Additional Problems – There are, at times, additional problems created by the original opportunity or problem presented. These additional problems might also be addressed in the solution offered by the company presenting the white paper.
- Other Solutions – Unlike the case study, the white paper presents information regarding other solutions to the problem or opportunity at hand. This is done for comparative purposes. The reader needs to know what options are already out there – if they exist – in order to compare those options to the solution your paper will offer.
- Your Solution – Lastly, the white paper presents your company’s solution to the problem at hand. This is where you have the opportunity to explain why your solution is superior. It is your opportunity to differentiate your company from the competition by thoroughly expounding on the solutions you offer.
Above and beyond these five elements, a lot of latitude exists for creating good white papers. These can be customised according to specific industries, topics, or even targeted audiences. The main thing to remember is that the white paper must be rich in relevant information and noticeably lacking in fluff. The white paper is to marketing content what hard data is to statistical analysis. The less superfluity, the better.
The white paper is a suitable tool for every business owner or organisational leader.
White Papers and B2B Marketing
White papers can be targeted at individual customers, but this is rare. White papers are generally created as B2B tools for encouraging other businesses to utilise a service, technology, or product that your company is offering. For example, an IT company might create a white paper to introduce a brand-new migration service to existing customers. The paper details the service, its methodology and why it is superior to other types of migration services offered by competitors. As the Investopedia business encyclopaedia explains:
… a white paper is intended to provide persuasive and factual evidence that a particular offering is a superior method of approaching or solving a problem or challenge. In general, white papers are at least 2,500 words in length and are written in a more academic (and less flashy) style than other marketing materials.
Please note Investopedia’s references to ‘factual evidence’ and ‘academic style’. These two features are those that separate white papers from every other form of marketing content out there. The information found in the white paper should not be supposition. It should not be mostly opinion. It certainly should not be fabrication. White papers should contain factual evidence presented from the perspective of an expert in the field.
White Paper Results
Now that you understand what a white paper is, we want you to know what type of results you can expect. Keep in mind that the purpose of the white paper is to introduce the reader to a solution you are offering for a specific problem or opportunity. In that light, a properly written white paper should achieve the following:
- Reputation Enhancement – Presenting solid evidence of both the problem and your solution will help to enhance your reputation as an industry leader. This has both short and long-term implications. The better your reputation, the better the performance your business will enjoy.
- Industry Credibility – Your credibility within your industry will also be boosted through effective white papers. With every credible white paper you produce, your peers and vendors will be more apt to view your company as the go to source for your products and services.
- Separation from the Competition – The primary purpose of the white paper is to offer a solution that is superior to that of your competitors. Successfully presenting your case separates you from those competitors – at least where this one solution is concerned.
- Customer Education – There are times when prospective customers do not even know a problem or opportunity exists. Your white paper serves to educate in this regard. Furthermore, there is no better way to encourage the customer to consider your solution than first demonstrating the problem or opportunity is there.
- Product/Service Promotion – Your white paper is of little use if you do not use it to promote a product or service. Your product or service is the solution to the existing problem or opportunity.
At the bottom of almost every white paper should be a specific call to action. This call to action tells your readers that they now have all the information they need to make an informed decision about your company and solutions. It encourages them to act positively on the information you have provided. Connotations’ white paper writing services incorporate the latest white paper best practices to create authoritative and informative documents that you will be proud to hand to your customers. Our team comprises several experienced white paper writers who know how to use written text to inspire and inform. In so doing, we enhance your company’s reputation, build industry credibility, and convert casual readers into paying customers. Do not leave your white papers to chance by choosing one of the many fly-by-night white paper writing services out there. Trust your content to an expert white paper writer from Connotations. Please contact us today to learn more or to order your white paper.
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