Press Release for Poéthique

This is a press release we produced for Poéthique ( in January 2017. The release was to announce the company’s participation in the 2017 Indie Beauty Expo in Los Angeles.



Poéthique to Exhibit at Indie Beauty Expo in L.A. – JAN. 18-19

(Wellesley, MA) 1/12/17 – Poéthique owner and founder Gayatri Pradhan has just announced her company’s participation in the 2017 Indie Beauty Expo in Los Angeles, scheduled for January 18-19. Regular users of Poéthique Radiance Boosting Serum, as well as those hoping to learn more about the company’s products, can find them at booth 410 throughout the two-day show. Pradhan is hoping the Expo will give her an opportunity to meet some of the women who have already helped her company achieve “cult status” among fans of independent beauty brands.

The Indie Beauty Expo is an annual event established in 2015 with a vision to become the largest platform for independent labels in the beauty products space. It is a professionally curated exposition featuring more than 100 independent beauty, lifestyle and wellness brands from companies hoping to connect with consumers, wholesalers, and members of the press.

Poéthique is a perfect fit for the Expo, according to Pradhan. Her company’s introductory product, Poéthique Radiance Boosting Serum, truly encapsulates what independent beauty is all about. It is an organic product “powered by caviar limes and wild plums, sustainably harvested from the rainforests of Australia,” as Pradhan explains, to “gently accelerate the skin’s renewal process, revealing brighter, softer skin that glows.”

Pradhan encourages women from across the Los Angeles area to visit her booth at the show. Poéthique will be offering free samples of their Radiance Boosting Serum so customers can try it for themselves. Representatives will also be on hand to discuss the company’s beauty philosophy along with tips for personal beauty and wellness.

“Our product line is inspired by the collective beauty wisdom that women from diverse cultures have accumulated and refined over generations,” Pradhan says. “We hope to pass on at least some of that wisdom to the women we meet in Los Angeles next week.”

About Poéthique

Poéthique is the culmination of more than three years of unbounded passion and effort to formulate luxurious, 100% plant-based products. Founder Gayatri Pradhan combines her education in pharmaceutical and cosmetic chemistry with her experience in marketing global skincare brands to develop a line of products inspired by the collective beauty wisdom of generations of women from around the world. Poéthique formulas use unique ingredients that are sustainably sourced. All their products are certified cruelty-free.



396 Washington St #101

Wellesley, MA 02481

Tel: (617) 395-4144




Posted on

January 23, 2017

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