A lot of people try to optimize their content for SEO. That’s an amazing thing to begin with, but it also comes with its own set of challenges. You see, it’s not that easy to find the best possible keywords and using them is certainly quite hard at times. But if you know where to look and if you can find long tail keywords for free, then results can be more than okay.
What is a long tail keyword though, and why is it so important in the first place? What are some great things that need to be taken into consideration? Let’s find out!
What is a Long Tail Keyword?
Simply put, long tail keywords are long keywords that are usually suitable for a niche. Unlike a regular keyword which will most likely be rather short through its nature, a long tail keyword is designed to be very comprehensive. The idea is for a person to receive the information he/she wants quickly and with the utmost convenience.
Doing that isn’t possible all the time, so it can definitely take quite a lot of effort to focus on this and the value can be quite impressive. Before you use long tail keywords, however, you need to find them. And yes, it’s finding these keywords that can be quite hard to do.
Most of the time, you will use a keyword tool, but that doesn’t really work with all long tail keywords. That’s why you need to find a good, free long tail keyword tool that will help you get all the features and information you may need in a single package. It’s certainly worth it and it can bring in front all the features you want in no time.
Adding Long Tail Keywords to Your Content
This process is easy, and that’s mostly because there’s nothing really special to it. The idea is that you have to use these long tail keywords naturally in your content. Don’t force them because you end up with bad content and you want to avoid that. Yet it can indeed work really well in the end, and that’s the thing that you will like the most for sure.
It’s important to consider using long tail keywords when you optimize your content because people will most likely search for something specific. Gone are the days when users were focused on simplicity.
Users today want to find something comprehensive and which really suits their needs. It’s a very good idea to know where to look and that will definitely help you a lot here. But remember, you can opt for 1-2 long tail keywords and then you can use variations for them.
And once you decode this strategy of targeting long tail keywords in your content marketing campaigns, you’re sure to reap dividends and the results will definitely be worth the effort.
Are Long Tail Keywords a Necessity?
In many ways, using long tail keywords is indeed necessary. You see, the more comprehensive the keyword is, the easier it will be for you to rank higher. The reason behind that is you get to have less competition. Less competition will also mean lower costs, even if you use PPC.
So yes, this can definitely be a good idea, and one that’s certainly going to bring you a huge array of benefits in the long run. The idea is to know how to manage and handle all these things, and once you do know that, nothing will stand in your way.
When you opt for the longer keywords that have a ton of searches but not a lot of competition, you are basically hitting the jackpot. You can expect to spend a lot of time as you try to find those keywords, but the results will be more than worth it.
A good tool to help you find long tail keywords online will be the ideal option. The focus has to be on finding all the best and latest keywords that work for you. This can be a challenge and be a bit of a hassle for sure. Your mission is to find as many long tail keywords that have low competition. It’s not as simple as you can imagine, but it’s a doable target and one that will obviously bring you more and more benefits in the long run.
The more you focus on achieving this, the better the results can be in the end. After all, Google and Bing as well as other search engines love comprehensive content. So, if you can create long content and use long tail keywords, you can easily end up hitting the jackpot.
Of course, you still need to study the competition and see what they are doing at this particular time. This is the only way to know exactly how to deal with them and to find the best method to counteract them in a meaningful way. It’s certainly worth your time and effort and yes, it’s one of those benefits that you will like quite a lot.
Is it Important to Search Long Tail Keywords?
Absolutely, you have to do that all the time. Remember that customers change, and their requirements will also differ from month to month or year to year. So, you have to identify what they want all the time. They may want something simple now, but a year from now their requirements might change. You always have to identify what they need and how you can achieve all those goals. Take that into consideration and the outcome will definitely be what you are expecting.
Make Sure That Your Content is Very Good
As you can imagine, long tail keywords will not make much difference and will not help generate sales if you don’t deliver the best possible content quality. Remember, quality matters in these situations, so you have to do all in your power to obtain the best outcome regardless of the situation. It’s certainly a good idea to know what to do and how to do it.
The content has to be impressive, visually distinct, and you should consider adding a wide array of multimedia too. After all, some people are visual learners, others like written content, and so on. It’s always a very good idea to write powerful and meaningful content, which is why you need to write often.
You may not be able to rank the long tail keyword high the first time, but writing quality content often and improving is what will keep you generating the best results. It is certainly not an easy task, especially for newcomers, but it’s worth it.
The bottom line is this: using long tail keywords is very important and it can certainly help your rankings and, potentially, your sales. At the end of the day, you will have less competition and more leads or customers if you use the best long tail keywords you possibly can. Sure, it can be time-consuming, but it’s worth it!
Founder & CEO of Mondovo
Sameer Panjwani is the Founder & CEO of Mondovo, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services.