Last Updated on October 26, 2016 by Anthony


White Paper Writing Service Now a Core Product at Connotations

(Kirkcaldy, Fife) 25/10/16 – Few business writing tools are more powerful than a well-written white paper, according to Connotations managing director Anthony Carter. With that in mind, his Fife-based company is relaunching its white paper writing service after making the strategic decision to include it as a core product moving forward. The move coincides with Connotations’ relaunch of their press release writing service earlier this month.

Carter says his company originally started with copywriting, blog posts and informational articles as core products. But as the Connotations brand has grown and solidified, customers of the content creation company have been requesting press releases and white papers more frequently. Carter believes making these two services core products could be key to the future growth of Connotations.

The white paper is an authoritative, informational document used by a company or organisation to either explain its position on a particular issue or offer solutions to a question or problem within their operational sector. Businesses frequently use white papers to showcase their products, services and solutions and to establish themselves as authorities in a given arena.

“At Connotations, we see the white paper as much more than a report to help readers understand an issue or solve a problem,” Carter said. “We see it as a way to effectively market a company and establish authority.”

As a core product, Connotations will give priority to white papers by assigning them to expert writing staff capable of addressing the topic at hand. Carter says all white papers will be thoroughly researched and written in a logical, well-argued manner using “relevant statistics and forecasts to deliver an informative, enjoyable, and engrossing read.”

No pricing structure has been announced for the relaunched white paper writing service. Rather, Connotations will price white papers based on customer requirements for depth and scope. Carter invites customers to contact Connotations right away to order their white papers in anticipation of the quickly approaching festive period.

About Connotations

Since 2011, Connotations has been providing high-quality written content for clients throughout the UK and across the world. Anthony Carter officially launched the company after working independently as a freelance writer for six years. Originally known as Carman Online Content Publishing, the company was re-branded with the Connotations name to more accurately reflect Carter’s desire to expand beyond copywriting, blog posts, and articles. Connotations now offers a full range of business writing services, from online content to promotional literature to authoritative documents.



Fife, UK



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