For content marketing to be successful, you need to have a strategy in place. And for your strategy to generate your intended results, you need to evaluate your success.
Although content marketing has been around for quite some time now, there still exists no handbook for doing it right. One of the reasons for this, perhaps, is that different businesses leverage content to attain different goals. Moreover, each business has a product, an audience, and a personality of its own.
In this light, your content marketing strategy needs to be completely unique, and the only way to test its effectiveness is to establish relevant KPIs. After all, you don’t want to be supporting a marketing activity that is only pumping out and not pumping in any money, right?
Tracking the right KPIs can help you:
Give High-Performing Content a Push
What works best for your brand? Is it visual content? Blog posts? Podcasts? In addition, is there a particular platform that seems to generate better results?
Tracking your KPIs can help you identify content that perhaps, deserves more of your time.
Improve Poor-Performing Content
Your content may be great, but sometimes, it may simply not resonate with your audience. Elaborate evaluation can help you pinpoint that content which needs to be remolded or completely eliminated.
In short, content marketing KPIs can help you weed out inefficacies and inch closer to a successful strategy.
If you want to get better results faster, experiment with some content marketing platforms. I have listed some of the best ones on my blog shanebarker.com.
Digital Marketing Consultant