The communicative power of the written word …

Our Objective

We strongly believe that the written word matters and, equally, so do the innovative ideas that are behind them. To that end, we offer clear, creative, commercially focused content that is written for specifically targeted audience segments. 

We Are Different

You have many choices when it comes to choosing a company to provide your online content. We understand that. However, we also believe Connotations is different in a number of ways that sets us apart from the competition.  Those differences can be summed up in three words: quality, integrity, and passion.

Our Services

Connotations is proud to offer a range of services within our content creation remit. We offer all types of copywriting services, as well as everything from blog posts, web articles, and newsletters to press releases, white papers, and case studies.

Why Connotations?

Coming together is a beginning; keeping together is progress; working together is success.

… Henry Ford

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B2B companies that blog get 67% more leads a month than companies that don’t


95% of B2B enterprise marketers use content marketing


92% of marketers state that social media is important for business


94% of companies consider content as an effective way of engaging an audience

The Connotations Philosophy:

Quality, Integrity and Passion

From the Blog …

The History of the Case Study – And Why It’s Important

The modern case study is a pretty powerful weapon in the arsenal of SEO-rich online content. More companies are realising the power of the case study for establishing authority in their specific field and improving their online reputations. Yet there are also those...
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Content Marketing Outlook for 2017

Content marketing has played an ever-greater role in business promotion since the turn of the 21st  century. Thanks to mobility and nearly universal internet access on a global scale, companies of all sizes have come to realise that they need to take advantage of...
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The 2 Things that Make a Killer White Paper

Connotations offers a white paper writing service along with numerous other kinds of content creation for B2B and B2C clients. White papers are relatively new as online marketing tools despite having been around for decades, so it is not unusual for people to...
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How to Order Press Release Writing Services

The press release has been a very helpful public relations tool since the first one was published in 1906 following a tragic train accident in Atlantic City, New Jersey (USA). Today, press releases are as popular as they have ever been for announcing important company...
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3 Kinds of Online Articles to Generate Traffic

Publishing online articles is one way to generate traffic to your website. If you do it well, generating traffic through article writing is also a way to improve your online reputation and boost your exposure among potential new customers. But to do it right, you need...
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3 Keys to Effective B2C Content

As content creation specialists, the writers at Connotations have to be able to connect with different kinds of audiences. Our content basically starts out under one of two categories: business-to-business (B2B) and business-to-consumer (B2C) content. Both types of...
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How to Become an Ebook Writer in Five Easy Steps

Ebooks are all the rage these days. They are used by individuals and companies alike to market themselves to a wider audience. A well-written ebook can truly open the door to big things if it presents useful information to a target audience in language they can...
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Blog Writing: How to Keep the Ideas Coming

So, your website has a blog section you had every intention of keeping updated when you first started it years ago. But somehow it has languished to the point that it hasn't been updated in who knows how long. We know how it goes. To that end, Connotations offers a...
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5 Great Reasons for Writing Case Studies

Case studies have been around for several decades now. Just within the last couple of years, though, they have emerged as a reliable marketing tool that companies can use to reach customers that are not easily reached through other marketing methods. Case studies have...
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Yes – Creative Website Copy Does Include Dazzling Titles

This blog post is about creative website copy and its relationship to titles. It sounds like pretty straightforward and boring stuff, right? So what caused you to decide to read this article? The first thing any reader looks at before deciding whether to read a piece...
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Connotations deliver time and time again. The quality of the content is always very high and we have never had cause to send anything back for revision.

We would heartily recommend Connotations to anyone requiring high quality, well-researched web copy or other content.

Robert Wakefield

Managing Director, The Wysi Partnership

More happy words from some of our clients

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The only people who really fail in life are the ones who stop trying …

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