Connotations is on the lookout for talented writers with a passion for all things content marketing. If you love to write about content marketing and how it relates to topics such as SEO, PPC, social media or anything else to do with digital marketing, we want to hear from you. We are especially interested if you are a forward-thinking writer looking to help, in your own small way, the content marketing industry move forward via your exceptional, quality writing. If you are able to offer insightful, in-depth content that our readers will find interesting, do not hesitate to make contact with us.

The Benefits

  • Your content will be shared via our social networks (our Twitter following is currently 13.5K and growing)
  • You can promote your website, blog or writing portfolio from within the author bio boiler plate at the end of the article
  • You get a do-follow link within the content (if it makes sense in the context of the piece)
  • Great exposure
  • Building your online reputation as an expert on your topic

Our Guidelines

Time is a precious commodity, so we don’t want to waste your time and we certainly don’t want you to waste our time. Adhering to our guidelines will mean no wasted time, no rejections, and everyone will be happier for it.

  • It is our firm belief that to cover a topic properly at least 1000 words are required, so ensure your content is 1000+ words; there is no upper word count limit
  • As mentioned above, our main focus is content marketing, but you can cover any type of digital marketing as long as there is a content marketing theme within the content
  • Any type of content is fair game, but we like: ‘how-to’ type articles, guides, hints and tips pieces, list-type content, case studies, etc.
  • We do consider republishing your infographics, but these do need to be accompanied by at least 600 words of unique content
  • It goes without saying that the content has to be original work and not published elsewhere, so we only publish fresh, unique content
  • Facts and stats need to be backed up to support your statement, so …
  • Properly cite sources and give the necessary attribution by adding links back to your sources, where appropriate
  • Please make sure you include visuals – use screenshots to explain a point in more detail; use graphs to help enforce a point; use images where necessary but avoid using stock images if possible. It is your responsibility to ensure that there are no copyright issues related to any images you use.

Formatting Guidance

  • Use short paragraphs, make use of sub-headings and, where, appropriate, bulleted or numbered lists – this all makes the content much easier to read
  • Make sure that the title of the content is engaging to ensure the reader is enticed to read the rest of the piece; same goes for sub-headings
  • Make sure the structure of the content is correctly formatted: intro, detail, conclusion. Avoid any ‘fluff’ or repetition.
  • A casual tone would be best, but not absolutely necessary
  • It goes without saying that it has to be written in perfect English and contain no spelling or grammatical errors
  • Include a 2-3 line author bio to be used at the end of the content. This can contain a link back to your website, blog, or social media network.

What We DO NOT Want

The below are some of the reasons that guest posts are declined:

  • We are not looking for self-promotional pieces about you or your business; these will be rejected immediately. We do allow one link back to a relevant page on your website or blog within the content if it makes sense to do so within the context of the piece.
  • Definitely no affiliate links allowed
  • Poor writing style
  • Spelling and grammar mistakes
  • Rehashed or rewritten content

Ownership of Submitted Content

Please be aware of the below:

  • Any articles published on our website as a guest post means that full ownership of the piece reverts to us
  • We reserve the right to edit, adjust or otherwise change things to make the tone and style more amenable
  • All published pieces will be shared across our social network channels; we would encourage you to do the same

 

If you agree to all the above, please contact us via our ‘contact us’ page to submit your pitch.

 

We will be closed for business between Saturday 20th October and Sunday 28th October 2018 due to annual staff holidays. Open for business again on Monday 29th October. Thank you.

Pin It on Pinterest