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Article writing is a key strategy for keeping a website relevant to both search engines and internet users. To that end, experts recommend learning how to craft articles that are SEO friendly. Here at Connotations, we would rather put together articles that are...

Offering blog post writing as a service gives our team plenty of opportunities to create content for a full range of blogs. We have covered so many different industries that it's hard to quantify them in a single post of our own. But one thing we can tell you is this:...

The word 'copy' tends to denote duplication. When you copy something, you make something new that is nearly identical to the original. So it's ironic that, in the copywriting world, copying someone else's work can get you in trouble. That's why creative copywriting is...

Mention digital marketing to the average business owner and the last thing they are likely to think about is a white paper. Business owners tend to think of digital marketing in terms of SEO, paid advertising, content marketing, etc. White papers are kept on the back...

If you had to choose the most effective avenue for digital marketing, what would be your choice? Perhaps you think content marketing is where it's at. Maybe you are into SEO and PPC advertising. But what about press releases? They may not be the most popular marketing...

Ebooks were the hottest trend in digital marketing seven or eight years ago. They aren't talked about as much these days, thanks to all the emphasis put on social media and content marketing. But marketing with an ebook is still possible. Not only that, but a...