Our Objective

The written word matters, and so do the innovative ideas that are behind them. To that end, we strive to offer clear and creative content written specifically for the targeted audience segment.

We are Different

There are many online content creation companies. We understand that. However, Connotations is different in ways that set us apart from the competition. Those differences can be summed up in three words: quality, integrity, and passion.

Our Services

We offer a range of services within our content creation remit. As well as all types of copywriting services, we produce blog posts, web articles, newsletters, press releases, white papers, and case studies.

Why Connotations?

Just this

Coming together is a beginning; keeping together is progress; working together is success.

… Henry Ford

The Connotations Philosophy: Quality, Integrity and Passion

Connotation (n): An idea or feeling which a word invokes for a person in addition to its literal or primary meaning. – from the Oxford Dictionaries


What is online content? Is it blog posts and informational articles? Yes. Is it advertising and marketing copy? Again, yes. Online content is any form of text, video, or graphic material posted online for the purposes of reaching an audience. But it’s more than that. It is about connotations, too.

The definition of the word ‘connotation’ refers to implied meaning. Connotations Content Creation Specialist is a leading copywriting agency in the UK built on the philosophy of combining the technical aspects of content creation with a creativity that goes beyond facts and figures to reach an audience through implied meaning. What we do is more than just SEO writing.

SEO writing is focused on the primary objective of improving search engine rankings so as to:

  • drive traffic to your website; and
  • convince visitors to buy products or services.

Connotative writing goes beyond search engine results with the goal of positively impacting consumers. We want consumers to make conscious decisions about what they read, see, and hear. We produce content that seeks to help our clients build relationships with their customers rather than just focusing on short-term sales. Relationship building is the foundation of Connotations.

Our content writing services include, but are not limited to:

  • Blog posts and articles
  • Web copy
  • Advertising and marketing copy
  • Press releases
  • White papers and case studies
  • Social media content
  • eBooks
  • Printed materials (brochures, pamphlets, flyers, etc.)


Content to Reach Your Audience

A content writing agency should be able to produce both business-to-business (B2B) and business-to-consumer (B2C) content capable of reaching the target audience with clear messaging. That’s what we do at Connotations. We are not just a copywriting company that spits out words to satisfy a target word count. We create content designed to reach your target audience with real, tangible, relevant information.

We believe valuable content is effective content. Therefore, everything we produce is designed to add value to those who consume it. This generates positive results for both our clients and their respective audiences.

Anyone can produce SEO writing that meets the technical guidelines search engines are looking for. Only skilled, passionate, and thoughtful writers dedicated to their craft can produce content that simultaneously meets SEO requirements and connects with the audience by providing real value.

If you are looking for more than just SEO-driven content, look no further than content created by a copywriting agency in the UK that takes immense pride in the writing it produces – you are looking for content from Connotations.

The communicative power of the written word …

Connotations’ written work across the world:

From the Blog …

Is Web Copy Distinctly Different from Other Forms of Content?

Connotations writers will be the first to admit that there are terms our industry uses that do not have uniform meanings. Web copy is one such term. Just try to look it up yourself and you will quickly see that there are a lot of different definitions. The confusion...

What Is the Proper White Paper Format?

Do white paper writing companies use a specific format? This is a question we hear all the time. Clients ask because white papers are not something most of us are familiar with. That's why we offer white paper writing services. A well-written white paper is a very...

Why Use Press Releases to Market Your Business?

Connotations offers a professional press release writing service that can help boost the exposure of your business. As such, we frequently field questions from clients wanting to know why they should be using press releases. The point of this blog post is to answer...

Where Are the Best Places to Publish SEO Articles?

You have contracted with Connotations for a series of SEO articles. We have delivered those articles to your satisfaction; now it's time to put them to work. Do you know how? More importantly, do you know where to publish SEO articles so as to maximise their...

How Has B2B Copywriting Changed Over the Years?

Both copywriting and marketing are fluid practices that change over time. A good example is B2B copywriting. How has B2B copywriting changed over the years? It has changed in very tangible ways since the introduction of the internet as a public network. Even in the...

How to Monetise Ebook Writing

The introduction of the ebook took the professional and often complicated task of publishing and put it into the hands of average people who know how to write. It has been both good and bad. On the good side, there is no shortage of talented writers who have learned...

How Do Blog Writers Charge for Their Services?

Can you make a living writing blog posts? Absolutely. Is it easy? No. Like most other internet-based businesses, blog writing was a cash cow when people first started doing it back in the late 1990s. That cash cow gradually began losing weight with every new blogger...

The Value of a Creative Copywriter: Priceless

Our business is one of stringing words and phrases together to create content for a variety of media. Using a liberal definition, just about all the content we create could be considered copywriting. We generate written copy designed to encourage readers to take some...

The History of the Case Study – And Why It’s Important

The modern case study is a pretty powerful weapon in the arsenal of SEO-rich online content. More companies are realising the power of the case study for establishing authority in their specific field and improving their online reputations. Yet there are also those...

Content Marketing Outlook for 2017

Content marketing has played an ever-greater role in business promotion since the turn of the 21st  century. Thanks to mobility and nearly universal internet access on a global scale, companies of all sizes have come to realise that they need to take advantage of...

Connotations deliver time and time again. The quality of the content is always very high and we have never had cause to send anything back for revision.

We would heartily recommend Connotations to anyone requiring high quality, well-researched web copy or other content.

Robert Wakefield

Managing Director, The Wysi Partnership

More happy words from some of our clients


The only people who really fail in life are the ones who stop trying …

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