Coming up with a brand-new website can be an exciting venture for any business owner or manager. After all, establishing an online presence is one of the necessary steps in promoting your business or organisation as legitimate. However, budgeting is an important part of the development process and one that should not be overlooked – especially when it comes to website copywriting.
Website content is king; something you already know if you are familiar with Connotations. Therefore, the first thing that must be decided when deploying a new website is what your content needs are. For example:
- how many pages of content you need initially
- how often you’ll be adding content in the future
- whether you plan to write yourself or hire a professional.
Most firms will choose to outsource website copywriting if they want the most professional and productive results. Just as an experienced computer repair company can do a better job fixing a laptop than a DIY user, professional writers can provide superior website copywriting.
That being said, outsourcing your writing can be a budget killer if you’re not careful. But that begs the question of whether or not a budget is even being prepared.
Don’t Fail to Budget
Forbes Magazine recently tackled the subject of creating a budget for website design and deployment. As we’ve done here, one of the items they highlighted is budgeting for website copywriting. Without a budget in place, it’s easy to spend several times more for your website than you had originally thought. The alternative is to have to abandon development because you can no longer afford it.
Budgeting for website copywriting is important because content, more than anything else, will determine the success and productivity of your website. Graphics are important, that’s true. Streaming content can be helpful as well. However, the information your site visitors find, or do not find as the case may be, will ultimately determine your success.
Quality Writing Costs Money
In terms of website copywriting specifically, your budget needs to take into account the fact that quality writing costs money. It’s true that you can hire a firm from a country in Asia (for example) where wages are traditionally low so writers work for next to nothing. But then your website will be loaded with spelling mistakes, grammatical errors, and syntax that makes absolutely no sense. You’ve seen those types of sites before.
You should also be aware that the changes Google made to their algorithm back in 2011 now take quality writing into account when determining search engine rankings. If you are using poor quality writers to produce poor quality content, your site will suffer.
Expert writing requires expert writers. It requires individuals who are capable of doing their own research; writers who are skilled in the use of English; writers who know how to take your ideas and transform them into effective messages for your audience.
Plan on website copywriting to be one of the more costly items in your Web development budget. And even after of the initial design and implementation has been completed, make sure to budget for ongoing writing services. It will pay off in the long run.
Why You Should Choose Connotations
Connotations was built on the idea of providing high-quality website copywriting to customers of all sizes and business sectors. Though we’ve added a considerable number of services since the company was established, our roots go back to business-to-business and business-to-consumer web writing.
Over the years, we have provided content for some very well known companies as well as hundreds of others you may not have heard of. However, all of our customers have one thing in common: they have been satisfied with our website copywriting services. You will be too. Please give us the opportunity to earn your business as well.