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How to Create Content Like the Experts
Today, most successful companies are those with exceptional content marketing strategies. But then, a large number of businesses are producing content regularly. Some do it on a daily basis – the competition is fierce. It’s like being in a hall with a thousand other...
CTR: What is It and How to Increase It
You might have seen this abbreviation being used on a multitude of business marketing blogs and never known what it really meant. CTR stands for click-through rate. It is the ratio of users that click through to a link to the total number of users who view the page....
Trending and Evergreen Content: Balancing the Two
Content marketing is one of the main strategies that helps websites get traffic and leads. According to statistics, blogging is the most popular type of content marketing worldwide. Marketers have already learned that producing articles that stay relevant and...
Content for Digital Marketing – Social Media Content
This content contains 1742 words and is approximately a 7-minute read. Social media has gradually taken over the internet in the years since the first social platforms began appearing in the late 1990s. From Six Degrees to MySpace to LinkedIn, enterprising...
Content for Digital Marketing – Press Releases
This content contains 2006 words and is approximately a 8-minute read. On 28th October 1906 an electric train running for the West Jersey and Seashore Railroad plunged off a swing bridge and into the Thoroughfare creek separating Atlantic City, New Jersey (USA)...
9 Different Types of Content for Digital Marketing
In a previous blog post, we guided you through the principles and process of knowing and understanding your target audience when it comes to creating content. We start with the audience because without them there is no purpose for content marketing. Knowing and...
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