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A case study documents a specific challenge, how your company overcame that challenge, and why the results prove you are a leader in your industry. Let Connotations' case study writing services produce this case study for you!
How does Connotations create a case study?
The process of writing a case study is actually a collaborative process between Connotations and the client. Case studies start with a brief discussion that helps us understand the main points a client wants to make known in the study, along with a ‘story’ that serves to establish and explain those points.
Once our writer has the necessary information, the case study is laid out according to a predefined format common to the industry. There are quite a few case study formats we can use depending on the kind of material being presented, but Connotations prefers to stick with a single format as often as possible. The reason for this is simple: the audiences targeted by case studies expect information to be presented in a specific way.
What kinds of information can I present my customers through a case study?
Case studies constitute a specific kind of writing designed to present an organisation as both an authority and solution provider. In light of that, it’s a good idea to be careful about the kinds of information you present through case studies. In short, the case study is not an extended advert or an opportunity to get up on one’s soapbox.
You might choose a case study in order to demonstrate the effectiveness of your company in meeting client needs. Case studies are used to propose new solutions, offer evidence that a particular solution works, or even explain why your solution is the best choice. In short, the primary purpose of a case study is to establish your company or organisation as an authority in your industry and a resource for solutions to industry problems.
Do case studies have to be a particular length to be effective?
In terms of a specific word count, there is no set number for writing a compelling case study. However, the structure of a case study dictates that a well-written document will be longer than just a few hundred words. A standard case study briefly introduces the organisation publishing it and then goes on to identify a particular challenge the organisation was asked to meet. The remainder of the case study is a point-by-point explanation of what the company did to meet the challenge.
We can create case studies to be as long or short as a client requests. However, we recommend giving us the opportunity to take as many or as few words as necessary to build a solid case study rather than focusing on a particular word count.
What information does Connotations need to write a case study?
A case study is essentially a detailed explanation of how a company or organisation rose to a particular challenge and succeeded in overcoming it. Therefore, we need the details of that story in order to construct a quality piece. The more information the client can provide, the better our writers are able to create a coherent case study that serves its purpose.
Clients should understand that a good case study names and cites factual data. This implies that ‘making things up’ for the purposes of creating a case study is not advised. People who read case studies are looking for proof that a company or organisation can do what it claims to do, and they are not afraid to check into the validity of the studies they read. Making things up is a good way to damage an organisation’s reputation.
How do your clients use case studies for marketing purposes?
Case studies are great marketing tools that can be used in several different ways. Most of our case study clients start by publishing their studies on their own websites. Why? Because the company website is the first place that customers will go to find information about that organisation. Publishing case studies on your own site puts the information in the hands of your customers without requiring a whole lot of additional effort from you.
Above and beyond the company website, clients sometimes use case studies as the basis for multimedia presentations that will be used at conferences, symposiums, etc. Case studies can be parsed for copywriting purposes, quoted in online articles, and even featured in periodicals and trade publications. There really is no bad place to publish a case study. If you can find somebody willing to put it out there, go for it.
Do case studies have to be published online?
Given that Connotations specialises in online content creation, most of our clients who order case studies end up publishing them online. But online publishing is not a requirement. You could order a case study to be printed in-house on your office copier or to be sent to professional printers for mass printing and distribution. It’s entirely up to you.
The point of publishing a case study online is to give the widest possible audience access to the information presented. Of course, case studies can be archived online as well. Archiving serves to build long-term content that ultimately could lead to driving new traffic to your site. We advocate for publishing case studies online when doing so will be effective as an SEO and marketing strategy.
How frequently do customers order new case studies?
Case studies are a unique form of business writing that do not follow some of the rules that apply to other forms of content creation. For example, many of our clients order new blog posts every week. It would be abnormal for a customer to request new case studies just as frequently. As to how frequently case studies are ordered, that really depends on the customer. Case studies are appropriate whenever a business desires to establish itself as an authority on a given topic. For one business that might be every other month, for another, it might be only once or twice per year.
5 Great Reasons for Writing Case Studies – click here
The Benefits of Case Studies – What It Could Mean For You – click here
The History of the Case Study – And Why It’s Important – click here
When Are Case Studies Appropriate As a Marketing Tool? – click here
Writing Case Studies: an Introductory Guide – click here