Case Study Writing Service

You are the best at what you do – let Connotations help you tell it to the world with our case study writing solutions …

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If you have a product or service that you wish to promote online, you need to come up with a strategy that illustrates your capabilities and reassures consumers that not only is your offering the best on the market, but also that you are the best company to provide it.  To get the desired results you need a case study and the case study writing service offered by Connotations.

A case study can be described as a published report about a product, service, person, group, or situation that has been studied over time; or, a situation in real life that can be looked at or studied to learn about something.¹ People trust case studies; therefore, through trust, you can enhance your reputation and give consumers the confidence to do business with you.

If your business has provided a customer with an outstanding service, or solved a particular problem for a client, the Connotations case study writing service can help turn it into an attention-grabbing case study that gets results.

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We can craft case studies that accurately portray your company as an industry leader.

Case Study Writing – Promoting your Business

Our team of professional case study writers are experts in writing a case study that will:

  • offer a fresh take on your products and services
  • give clear examples of how clients will benefit from using your business
  • turn your product’s or service’s success into a hard-hitting narrative.

We understand how to write in a style and structure that resonates with your website visitors, writing case studies that are fresh, relevant, and engaging to read. By doing this your website will benefit from targeted content that performs, enhancing your or your business’s reputation, and increasing the visibility of your service, product, and/or business.

You are the best at what you do – let Connotations help you tell it to the world with our case study writing solutions!

 

1: As defined by the Merriam-Webster online dictionary, here.

If you would like to order a case study, or would otherwise like to find out more about our Case Study Writing Service, drop us a line by filling out the form below and hitting ‘submit’. If you’d like a call-back, just leave your phone number in the required box. We typically reply to all communication within a couple of hours or so during business hours.

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Who is the greatest British footballer of all time? Maybe it’s former Manchester United goalscorer Bobby Charlton; perhaps it’s 1950s superstar Stanley Matthews; it might even be football legend ‘Big’ John Charles. Determining the best footballer can be accomplished by either surveying opinions or compiling and analysing data. The latter method is the better way because it uses authoritative data to establish superiority.

Would you be surprised to know that this is the concept behind using case studies for business? Indeed, a case study involving one of your company’s products or services is remarkably similar to building a case for naming the best British footballer of all time. A case study documents a specific challenge, how your company overcame that challenge, and why the results prove you are a leader in your industry.

Connotations offers a case study writing service designed to establish our clients as authorities in their respective fields. We use the data and information you provide to construct an informative narrative that explains to your customers why your company should be their first choice for whatever products or services you offer. We tell your story in a way that your customers can relate to on a personal level, thereby inviting them to place their trust in you.

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Get your case studies written by the experts at Connotations. Contact us for a quote.

Case Studies: What They Are

Carnegie Mellon University defines case studies as follows:

Case studies are stories. They present realistic, complex, and contextually rich situations and often involve a dilemma, conflict, or problem that one or more of the characters in the case must negotiate.

Using this definition, one can begin to understand the point of the case study from the perspective of the business offering it. A case study is a story told by a business in order to explain to potential customers why they are a good choice to provide the desired products or services. It is no different from a job seeker illustrating his/her qualifications to a prospective employer by relating stories about previous experience.

As a business entity, your company has stories to tell; stories that speak of past successes and the promise they offer for future projects. And as Carnegie Mellon points out, these stories offer rich context that allow readers to identify with the problems or conflicts they need help dealing with. Here is just one example:

The ABC IT Services Company wants to demonstrate to current and future customers that it has the expertise to move data centre equipment from an old facility to a new one. This kind of work is very complex, to say the least. Company officials want to demonstrate they can handle the complexities without issue, so they create a case study relating how they have already completed such projects in the past.

They choose one of the more complex project they completed earlier in the year, using a case study to tell the story of how they did it. That story includes the challenge they were given and how they met that challenge, followed by the results of their work.

When we read a story, we inhabit it … and this is possible because the story’s voice makes everything its own ― John Berger, author of Keeping a Rendezvous

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A case study documents a specific challenge, how your company overcame that challenge, and why the results prove you are a leader in your industry.

Case Studies: How They Are Written

One of the most pervasive myths about case study writing is that there is a specific formula that needs to be followed in order to satisfy search engines. This is simply not true. As long as all of the proper components are present within the text, a case study will achieve its purpose: establishing your company as an industry leader.

Understand that the point of writing case studies is not to drive traffic to your website. There are other types of content used for that purpose. Rather, a case study is designed to tell a story once visitors arrive at your website. Case studies can also be printed and handed out to prospective clients at trade shows, sales meetings, etc.

An effective case study will contain the following elements:

  • Client Introduction – Every case study should open with a brief introduction telling readers a little bit about the client company and the services or products they provide. It should address readers as though they know nothing about your client and what they do. A length of 50 to 100 words is usually sufficient.
  • The Challenge – If the point of the case study is to establish your company as an authority, you need to present a specific challenge you overcame that can be used to prove your point. In the story you are telling, what was the job you were tasked with? This is the challenge.
  • The Circumstances – Every challenge carries with it certain circumstances that dictate how you will apply your solution. Circumstances can include time constraints, budget constraints, regulatory compliance, and all sorts of restrictions. Including the circumstances helps you prove the point that your company is capable of overcoming adversity.
  • The Solution – The solution to the challenge you were presented is perhaps the most important part of any case study. Without solutions to their problems, your customers have no reason to engage with your company. Explaining your solution is your opportunity to explain why you are the best qualified for the job.
  • The Results – Prospective customers need to know what kind of results you achieved in the story presented. In the end, results are what your customers are after.
  • Customer Reaction – Lastly, a positive reaction from your customer equates to an endorsement of your products or services. Asking the customer profiled in the case study for a written statement equates to a stamp of approval on your solution and results.

The case study represents your opportunity to go beyond advertising and industry speak to prove, with a real-life story, how you meet the needs of your customers. It is an opportunity for you to engage your customers with verifiable data proving that you know what you are doing. No other marketing tool is as effective in this regard.

Writing effective case studies is not something that happens by accident. It requires a good command of language in order to present information and data in a way that directly answers any questions in the minds of readers. At Connotations, our skilled writers have what it takes to offer you a case study writing service you can trust.

We can craft case studies that accurately portray your company as an industry leader. All we need from you is the appropriate information and an outline of the story you want to tell. By the time you are ready to publish, you will have a document that demonstrates your capabilities and challenges readers to put you to the test.

Our case study writing service is highly effective among our clients who use it. Contact us for more information.

FAQs

How does Connotations create a case study?

The process of writing a case study is actually a collaborative process between Connotations and the client. Case studies start with a brief discussion that helps us understand the main points a client wants to make known in the study, along with a ‘story’ that serves to establish and explain those points.

Once our writer has the necessary information, the case study is laid out according to a predefined format common to the industry. There are quite a few case study formats we can use depending on the kind of material being presented, but Connotations prefers to stick with a single format as often as possible. The reason for this is simple: the audiences targeted by case studies expect information to be presented in a specific way.

What kinds of information can I present my customers through a case study?

Case studies constitute a specific kind of writing designed to present an organisation as both an authority and solution provider. In light of that, it’s a good idea to be careful about the kinds of information you present through case studies. In short, the case study is not an extended advert or an opportunity to get up on one’s soapbox.

You might choose a case study in order to demonstrate the effectiveness of your company in meeting client needs. Case studies are used to propose new solutions, offer evidence that a particular solution works, or even explain why your solution is the best choice. In short, the primary purpose of a case study is to establish your company or organisation as an authority in your industry and a resource for solutions to industry problems.

Do case studies have to be a particular length to be effective?

In terms of a specific word count, there is no set number for writing a compelling case study. However, the structure of a case study dictates that a well-written document will be longer than just a few hundred words. A standard case study briefly introduces the organisation publishing it and then goes on to identify a particular challenge the organisation was asked to meet. The remainder of the case study is a point-by-point explanation of what the company did to meet the challenge.

We can create case studies to be as long or short as a client requests. However, we recommend giving us the opportunity to take as many or as few words as necessary to build a solid case study rather than focusing on a particular word count.

What information does Connotations need to write a case study?

A case study is essentially a detailed explanation of how a company or organisation rose to a particular challenge and succeeded in overcoming it. Therefore, we need the details of that story in order to construct a quality piece. The more information the client can provide, the better our writers are able to create a coherent case study that serves its purpose.

Clients should understand that a good case study names and cites factual data. This implies that ‘making things up’ for the purposes of creating a case study is not advised. People who read case studies are looking for proof that a company or organisation can do what it claims to do, and they are not afraid to check into the validity of the studies they read. Making things up is a good way to damage an organisation’s reputation.

How do your clients use case studies for marketing purposes?

Case studies are great marketing tools that can be used in several different ways. Most of our case study clients start by publishing their studies on their own websites. Why? Because the company website is the first place that customers will go to find information about that organisation. Publishing case studies on your own site puts the information in the hands of your customers without requiring a whole lot of additional effort from you.

Above and beyond the company website, clients sometimes use case studies as the basis for multimedia presentations that will be used at conferences, symposiums, etc. Case studies can be parsed for copywriting purposes, quoted in online articles, and even featured in periodicals and trade publications. There really is no bad place to publish a case study. If you can find somebody willing to put it out there, go for it.

Do case studies have to be published online?

Given that Connotations specialises in online content creation, most of our clients who order case studies end up publishing them online. But online publishing is not a requirement. You could order a case study to be printed in-house on your office copier or to be sent to professional printers for mass printing and distribution. It’s entirely up to you.

The point of publishing a case study online is to give the widest possible audience access to the information presented. Of course, case studies can be archived online as well. Archiving serves to build long-term content that ultimately could lead to driving new traffic to your site. We advocate for publishing case studies online when doing so will be effective as an SEO and marketing strategy.

How frequently do customers order new case studies?

Case studies are a unique form of business writing that do not follow some of the rules that apply to other forms of content creation. For example, many of our clients order new blog posts every week. It would be abnormal for a customer to request new case studies just as frequently. As to how frequently case studies are ordered, that really depends on the customer. Case studies are appropriate whenever a business desires to establish itself as an authority on a given topic. For one business that might be every other month, for another, it might be only once or twice per year.

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