by Anthony | Wednesday, February 28, 2018 | Blog Posts
This content contains 4304 words and is approximately a 17-minute read. How do you most often communicate with those around you? If you are like most of us, it is through speech. Simple talking is the way we communicate thoughts, ideas, and emotions. And even...
by Anthony | Saturday, October 14, 2017 | Blog Posts
Connotations writers will be the first to admit that there are terms our industry uses that do not have uniform meanings. Web copy is one such term. Just try to look it up yourself and you will quickly see that there are a lot of different definitions. The...
by Anthony | Saturday, July 22, 2017 | Blog Posts
Updated on 29 April 2020 Much of what we do in the world of content creation is subject to frequent change. Search engine algorithms are modified, industries evolve, and the way people search for information online changes with the times. Companies like Connotations...
by Anthony | Saturday, May 13, 2017 | Blog Posts
Both copywriting and marketing are fluid practices that change over time. A good example is B2B copywriting. How has B2B copywriting changed over the years? It has changed in very tangible ways since the introduction of the internet as a public network. Even in the...
by Anthony | Saturday, December 17, 2016 | Blog Posts
As content creation specialists, the writers at Connotations have to be able to connect with different kinds of audiences. Our content basically starts out under one of two categories: business-to-business (B2B) and business-to-consumer (B2C) content. Both types of...
by Anthony | Monday, November 21, 2016 | Blog Posts
This article is about creative website copy and its relationship to titles. It sounds like pretty straightforward and boring stuff, right? So what caused you to decide to read this article? The first thing any reader looks at before deciding whether to read a...
